Embedded Files
Conceptual Understanding: Companies encourage advancements in technology and services, usually by investing in research and development (R&D) activities. Even though the R&D may be carried out by a range of different experts from varied fields of research, the development process is often based on common principles and strategies to identify the direction of development.
This methodology structures the R&D of new technologies and services.
Catalysts for Invention (although referred to as innovation)
Act of insight: Often referred to as the “eureka moment”, a sudden image of a potential solution is formed in the mind, usually after a period of thinking about a problem. (Insight is NOT observation)
The first 3 represent Acts of Insight
Adaptation: A solution to a problem in one field is adapted for solving a problem in another field. The principle of how a hovercraft works was adapted to the hover lawn mower.
Technology transfer: Technological advances that form the basis of new designs may be applied to the development of different types of products/systems, for example, laser technology. Laser transferred into surgery or audio or data CDs. Example is NFC.
Analogy: An idea from one context is used to stimulate ideas for solving a problem in another context. Sonar modelled on how bats navigate and used now in ships to check depth or placement of fish. Analogy is borrowing ideas from other domains.
Chance: An unexpected discovery leads to a new idea. Velcro was developed when a chap walking with his dog found lots of seed pods stuck to his socks and dog. He looked under the microscope and made his discovery of the pods having many little hooks. Example Post-it.
Strategies for innovation
Technology push: Scientific research leads to advances in technology that underpin new ideas. This is where the driving force for a new design emerges from a technological development.
Market pull: A new idea is needed as a result of demand from the marketplace.
Case Studies
BBC Business Model
DSLR Cameras Push/ Apple Security Pull
Overview
Social media blurs the lines or rather bridges the push and pull. You are now being pushed subconsciously to create a pull... and this can be targeted directly at YOU!
Since creating this website, my adverts have gone from Gaming to Environmental charity donations, to Adidas Trainers to Furniture restoration, I have in effect become invisible.
Page updated
Report abuse