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Conceptual Understanding: Designers should select research strategies based on the desired user experiences in the context of
the product, service or system. The purpose of user research is to identify needs that reveal the complexities of personae. Real-life scenarios that simulate “actual” user experiences can generate new findings.
User population
User populations are a range of users for a particular product or system.
‘Population’ defined as the group expected to make use of an item, instrument, product or data.
Products may be designed for a particular user population, however there are many products designed for multiple populations.
Classification of users
Users can be classified by age, gender and physical condition.
Allow designed to gather detailed feedback to generate insights for design development to each group.
Users can also be classified by interests, habits, nuances, emotional responses.
A classification of user with a Physical condition might include those with:
Arthritis
Partial paralysis
Elderly & infirm
Parkinson’s disease
Reduced sense of feeling
Blindness
Hearing
Repetitive Strain injury
The use of personae
Personae is a fictional character that represents the profile of the primary target audience for a product.
The reasons why a personae is created is to:
understand the customer profoundly and in detail as if you knew them fully
identify which group of customers need to be valued
discover the needs of the customer which the actual customer may -not have recognised themselves
improve the quality of products and services across a wide spectrum of design
Essential details for defining personae include name, age, photo, information about family and home life, work environment, computer proficiency and comfort level with using Web, attitudes, motivation for using a high-tech product, information-seeking habits, personal goals
Secondary personae are those who are not the primary target audience for a product, but whose needs the product should meet. They are able to provide valuable alternative insights to the development of a product.
Anti-personae otherwise known as a negative or exclusionary persona – is the type of person you specifically don't want to target. The example here would be, A: if you're web based, C: if you're looking to be niche fashionable.
User Research focuses on understanding user behaviour and needs through observations, analysis and feedback.
Scenario is an imagined sequence of events in the daily life of a persona based on assumptions by researchers and designers.
Use Case
Use case is a set of possible sequences of interactions or event steps between a user and a product to achieve a particular action.
Use case relates to the way in which a user of a product or system will interact with its functionality. The use case is a written document that describes the interaction from the user experience. A use case will provide information about usability and over experience whilst the user interacts with the design solution.
Use case documents should include:
Who is using the product or system
What the user want to do
The user's goal
The steps the user takes to accomplish a particular task
How the product or system should respond to an action
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