Brand loyalty
Competition-based
pricing
Corporate social responsibility
Cost-plus pricing
Demand pricing
Environmental scanning
Expert appraisal
Imitative strategy
Literature search
Market development
Market penetration
Market research
Market sector
Market segment
Marketing mix
Perceptual mapping
Pioneering strategy
Product development
Product diversification
Product family
Product line pricing
Product standardisation
Psychological pricing
Registered design
User research
User trial
Where a person has a favourite supplier and prefers to buy products from them rather than from other suppliers
A pricing strategy where a product is positioned in the market based on the price of similar products
A form of self-regulation for a company that centres around the development of goals related to economic, social and environmental
A pricing strategy where a company will add a percentage to the total costs incurred for a product
A pricing strategy where a company will set the price based on the demand for the product
The study and interpretation of the political, economic, social and technological events and trends that influence a business, industry or market
The reliance on the knowledge and skills of an expert in the operation of the product
Developing products that are similar to an existing new product
The use of consumer reports, newspaper, magazines, encyclopaedias, manufacturers information to conduct research
Increasing sales using existing products opening up new markets
Increasing sales using existing products in an existing market
The systematic gathering of data about individuals or organisations using statistical analysis and techniques to support decision making
A broad way of categorizing the kinds of market the company is aiming for
Markets divide into smaller segments where the purchasers have similar characteristics and tastes
Product, Place, Price and Promotion
A tool to quickly compare a product to others in the market in a graphical representation
Being first to market with a new innovation
Increasing sales by introducing new products in an existing market
Increasing sales by introducing new products in a new market
A group of products having common classification criteria (common parts and assemblies)
Where the different products from the same product range are positioned at different price points
The process of setting uniform characteristics for a particular product
Where a product is priced to give the impression that it is paying less e.g. pricing at $1.99 instead of $2
An intellectual property mark that protects a product's appearance (shape, configuration, pattern or ornamentation which is new and distinctive)
Obtaining users’ responses through questionnaires/surveys and interviews
The observation of people using a product and collection of comments from people who have used a product