I have increased student engagement on social media by creating a Tik Tok account. Reaching over 294,000 views and over 28,000 likes on our first video. A large portion of our student body uses TikTok, so we are directly reaching our target audience by posting videos. We have also made TikToks with students to increase our following and make students interact with the account.
A POSSIBLE BAN
While we post videos on Tiktok, we know it's a clear possibility that the platform could face a national ban.
If Tiktok happened to face another ban we would post similar videos using Instagram and Facebook reels, still creating funny and engaging short videos and clips that promote our Mav Media brand.