WHAT I'VE LEARNED:
Social media is extremely popular. While it is easy to produce content onto social platforms, it can tend to blend in with thousands of other advertisements. It's important to use techniques and marketing skills to have your posts catch attention, making viewers stop their scrolling to see what we are advertising.
In todays generation, I believe the biggest advertisement is social media. Instead of viewing this as a bad thing, I have worked to utilize every platform possible to promote our program and book.