MARKETING &

AUDIENCE ENGAGEMENT

WHAT I'VE LEARNED:

Advertising is all about reaching your audience. It doesn't matter as much how often you post, but rather the quality of what you are posting. It's so important to be original and post engaging content.

My time with student journalism has expanded my experience with marketing, as I strive to encourage and motivate the student body to order their yearbooks and support our journalism program. Through the use of social media, I have effectively captured the attention of viewers through unique posts and strategies. Along with our social platform, my team has worked to ensure all guardians receive emails promoting our book and advertisement sales, in addition to flyers mailed to all students.

FUNDRAISING ADVERTISEMENTS

Throughout my time with Mav Media, I have particpated in a variety of fundraisers. During my junior year, we hosted a popcorn fundraiser. While all staff members were encouraged to sell bags of popcorn, we also advertised on social media to boost sales and inform all students of the event.

GAME DAY BUTTONS:

One of our most popular fundraisers was selling Southside themed buttons. Students and families could order Maverick spirit buttons to represent students and athletes on game days. We advertised for the fundraiser by posting on social media and having staff members reshare the post.

STAFF COUPON CODES

Previously, my team has worked to promote book sales by offering coupons. The yearbook staff held a competition to see which team member could sell the most books with their coupon, and the winner got a prize. This motivated staff to promote book sales, and gave students the opportunity to purchase a book with $5 off the original price.

RECREATION PICTURES

To increase yearbook sales, I had students recreate pictures from past yearbooks with slogans to promote the current, 60th Anniversary, book. The photos were featured on our social media page to increase our following and book sales.

INFOGRAPHIC

This is an infographic I created to attract new Mav Media members. It's featured at our club fairs and around the school. The flyer gives a basic rundown of the different areas of the Mav Media team aiming to encouraging students to look into the class.

INSTAGRAM ANAYLITICS

Our engagement on Instagram reaches more than just our followers. As seen in the data below, in the months of Dec-Jan, 79.6% of our engagement is coming from non-followers and in that month we gained 18 new followers. We use this data to help market the yearbook and our advertising.

YEARBOOK SALES:

We track yearbook sales through https://yb360.walsworthyearbooks.com/ui/index.html#/sales/orders. This year, we have already reached $21,000 of $30,000 goal. In 2024, we got $5,000 over our goal and in 2023 we got $3,000 over our goal.

PRESS PASSES:

To further our Mav Media branding, photographers wear press passes at all events. This allows those around to know our photographers are authorized to be in the area they are photographing and represents our program through our Mav Media label.

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