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"Artificial intelligence"
"Artificial intelligence"
Berlin december 2025
Berlin december 2025
Two teachers from Irubide have attended a week-training course in Oporto in May.The course explores the role of technology and digital marketing in education. Modern educational tools and applications were takled, as well as digital marketing platforms. Participants were taught how artificial intelligence, especially ChatGPT, can improve teaching and student engagement. Knowledge in digital marketing strategies tailored to educational settings was gained and visual communication skills with Canva were imporved. ICT skills were developed and complete teaching units, that integrate the concepts and tools learned, were created.
This course has improved participants' communication and social skills through interactive activities, fostering effective communication in diverse contexts. It has also promoted intercultural awareness by exploring cultural differences, fostering mutual respect, and bridging cultural differences. Participants will become competent communicators and socially adept individuals, ready to thrive in a globalized world.
Learning outcomes achieved:
Understandind the role of technology and digital marketing in education.
Becoming familiarized with a variety of modern educational tools and applications, as well as digital marketing platforms.
Exploring how artificial intelligence, particularly ChatGPT, can improve teaching and student engagement.
Acquiring knowledge of effective digital marketing strategies tailored to educational settings.
Improving visual communication skills using Canva.
Improving ICT skills.
Integrating learned concepts and tools into the design of a coherent and comprehensive teaching unit.
Explaining the impact of technology and digital marketing on education.
Identifying and utilize various modern educational tools and applications, as well as digital marketing platforms.
Applaying effectively ChatGPT in teaching settings to enhance interactivity and student engagement.
Designing digital marketing strategies tailored to specific educational contexts.
Creating engaging and effective visual materials using Canva.
Developing a comprehensive teaching unit that incorporates the tools and concepts learned during the course.
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