Platform Model Transition

Prepare your systems and catalogue data for this transition to ensure uninterrupted sales performance.

Introduction

This shift changes your status from a "Seller" to a "Supplier". While you will continue to ship orders directly to customers via dropshipment, Conrad will now purchase goods from you and sell them to end customers. The new platform model streamlines financial workflows and adjusts how you manage your presence on the platform.

Operational Benefits

Direct Invoicing: You invoice Conrad directly for all sales. Conrad bills the end customer.
Margin-Based Pricing: You provide a net purchase price to which Conrad adds its own margin. No more sales commissions.
Customer Support: Conrad handles first-level customer care, allowing you to focus on stock management and logistics.
Shipping Fees: Conrad pays a flat shipping fee of €3.00 for orders with a net value under €85.00. Orders exceeding this value qualify for free shipping.

Model Comparison

The transition introduces key changes to visibility and performance metrics within the Mirakl Platform.

Estimated Timeline

The migration follows a phased approach to ensure data integrity before the switch. The transition to the new model will occur across five countries: DE, AT, NL, IT, and FR. The old model will be deprecated per country once the new model is live. Business and catalogue onboardings are scheduled to begin 8 weeks before the go live.

Catalogue Onboarding Process

The new model utilises the existing model infrastructure with specific modifications to logistics and data requirements.

The catalogue import methods and automation options remain unchanged.
Custom shipment settings and logistics classes are disabled.
Additional compliance standards apply.
Software partners are updating their integrations to accommodate the new workflow.

Catalogue Enrichment

Prepare and upload your files according to our standard instructions including necessary changes for the new model requirements:

Catalogue Requirements: Integrate 7 additional mandatory attributes into your product feed:

Customs Information: Product.Customs.CountryOfOrigin, Product.Customs.Taric
Packaging Specifications: Product.Packing.Presentation.Depth, Product.Packing.Presentation.Width, Product.Packing.Presentation.Height, Product.Packing.Weight
CE Compliance: Product.CE.Compliant

Shipping Configuration: Configure the Default Lead Time only. The following fixed fee structure applies to all new model orders:

Orders under €85.00 (net): Conrad pays a flat shipping fee of €3.00.
Orders of €85.00 or more (net): Free Shipping.

Legal Regulations.

Software Integrations: Refer to your software documentation for updates regarding re-authentication processes, mapping duplication, and API credential modifications. Use dedicated support channels provided in our Software table.

Data Export

Extract your current product and offer data, and re-upload it seamlessly using the Catalogue Export guide.

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