Platform Model Transition

Brands Setup

Check your brand list and provide data for any missing entries.

Overview

A brand is a unique identifier that distinguishes products and ensures accurate identification within the Marketplace. The Conrad Marketplace verifies all brand data to maintain catalogue integrity. The verification process identifies whether your brands exist in the Conrad database. If the brand is missing, you must provide the required brand data.

Availability Check

Submit your complete brand list for validation. Provide the official names only, matching the trademark register spelling. Avoid all-caps and special characters like ®, ©, or ™.

Data Requirements

Provide the mandatory data for every missing brand identified in a report.

Website URL. The direct official brand website link
IPO URL. A link to the World, EU, or Local Intellectual Property Office record, or a PDF trademark registration
Logo. High-resolution graphic asset (Format: EPS, SVG, JPG, PNG; Size: min. 450 px, 300 dpi)

Enter the Website URL and IPO URL directly into the report file. Send the logo files via email to your Marketplace Representative.

How to find an IPO URL?

Trademark record search using international or regional databases

Search databases

Use the WIPO Global Brand Database or the TMView Database. You may also provide links from the regional offices: German DPMA, Austrian ÖPA, Benelux BOIP, Italian UIBM, or French INPI.

Locate the registration link

Enter the brand name in the search field and click Search.
Locate the exact match in the results.
Verify the status is Registered. Ignore entries marked Pending, Expired, or Ended.
Open the record and copy the direct URL.
Enter this link into your report file.

What if my brand is not registered, or if my products have no brand?

Non-registered brand or non-branded products

The Conrad B2B Marketplace only registers brands with an official trademark record. If your brand is not registered or you are selling non-branded items, list them as non-branded products.

In your product feed, enter “No Name” (Brand.267395) for the attribute ATT.GLOBAL.Brandname. You must provide both the EAN and the Manufacturer Part Number (MPN) for all non-branded products.

I own the brand. Can I gain control over all product data?

Brand Content Owner

Yes. As a Manufacturer or Brand Content Owner (BCO), you have the exclusive right to provide first-party content for your products. The Conrad Marketplace prioritises your data to ensure your products are represented exactly as intended across all channels.

As a verified BCO, you receive control over the following content:

Titles
Texts
Assets

This prevents third-party data from overwriting your official brand representation and gives your content the highest possible priority in our system.

Rules and Considerations

To maintain the quality of the marketplace and ensure a smooth setup, the following rules apply:

Data Priority: We prioritise your Titles, Texts, and Assets. Technical attributes from other sellers may still be merged to provide customers with the most comprehensive information possible.
Channel Priority: Your data is prioritised only in the specific channel where you have uploaded it. In channels where your data is missing, the data from other sellers is used.
Legal Priority: All content must pass legal checks. If provided content does not fulfil legal requirements, data from third-party sellers is used. For more information, consult with your Marketplace Representative.
Conrad First-Party Priority: The only exception to BCO data priority is products sold by Conrad. For legal reasons, including compliance with the EEA (European Accessibility Act), the system will prioritise Conrad assets over BCO assets.

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