Enrichment
Learn how to improve your product listings to increase visibility and maximise sales.
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Deliver Data for Visibility & Sales
Deliver Data for Visibility & Sales
The quality of the data you provide directly influences your sales success. Think of it as your opportunity to engage directly with the customer.
If You Sell Existing Products: Providing richer descriptions, more images, and detailed attributes help customers make a purchase decision, leading to a better conversion rate.
If You Sell Unique Products: You hold the key to discoverability. The more complete your data, the more pathways customers have to find your items through search and filters.
Ultimately, high-quality content drives customer engagement. Products with minimal data (e.g., with required attributes only) miss this opportunity and will be blocked from search results, making enrichment essential for your success.
Work with Seller Portal
Work with Seller Portal
The Seller Portal provides the statistics necessary for making data-powered decisions and monitoring the health of your shop. To maintain your products & offers effectively, focus on two key areas:
Legal Dashboard: Check this dashboard regularly. It displays content and compliance errors that are not identified by the standard Mirakl validation process. If an error is shown here, the corresponding product is invalidated and can no longer be sold. Resolving these issues is critical to avoid lost sales. Access it here.
Performance Dashboard: Use this dashboard to understand your content's effectiveness through the Product Content Score. The dashboard provides an overall score, as well as detailed scores for each category and product. This allows you to prioritise which data to enrich first based on strategic factors, such as sales performance. Access it here.
Understand the Product Content Score
Understand the Product Content Score
The Product Content Score is an objective metric used to grade your product listings on a scale from 0 (lowest) to 10 (highest). The calculation is based on several evaluation criteria, where each characteristic is individually graded, weighted, and then summarised into a final overall score.
The score measures the completeness of the following content:
Attributes: It checks the fill level of filter attributes, the presence of category attributes, and the fill level of technical attributes.
Textual Content: The score evaluates the presence of highlights, facts, and the overall text length.
Media: It considers the presence of a primary image, the number of images, the number of videos, and the number of attached documents.
Increase the Product Content Score
Increase the Product Content Score
Increase your Product Content Score by improving the individual components that contribute to it. Focus on adding complete product content, such as product texts, images, and especially filter attributes. The following table details the specific attributes our system evaluates. Use it as a checklist to enhance your listings and improve your score. By using the provided table to improve specific attributes, texts, and media, you can systematically increase your score and enhance your listings' performance.
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