Semua Setara
Latisha Davina Effendi
Latisha Davina Effendi
I have noticed that a lot of people does not seem to respect others despite their genders. One of them includes people making gender stereotypes along with people putting pressure on women related to their desired careers or the career that they are currently pursuing. I have seen these from media, along with other people's experiences, and my own experiences. I realized that gender inequality has become a big issue and it leaves a big impact on people, such as causing traumas, limiting people from expressing themselves, etc. Therefore, I created Semua Setara. Semua Setara is a personal project that aims to educate and raise awareness among people about gender stereotypes and traditional gender roles. In addition with my interest in business, I decided to create and sell clothing items that aims to promote gender equality as well.
☞ Specific: Since this year's Personal Project will be held online, I decided to create an Instagram platform where I raise awareness and educate people from age 12 and above and all gender about gender stereotypes and traditional gender roles. I educated people by raising awareness in a form of Instagram content and clothing items. As for the Instagram content, I talked about the definition of gender stereotypes and traditional gender roles, along with examples, what it looks like in real life, the impact it leaves on people, etc. While as for the clothing items, I put a message, along with a picture, and elements that represent gender equality.
☞ Measurable: In order for me to keep track of the progress of my Personal Project, I have a few methods that helped me manage the process for my Personal Project. This includes my Process Journal, my personal timeline, and communicate alternately with my supervisor. All of these 3 methods have helped me manage my time, keep track of the information that I have related to the Personal Project, and overall the whole progress of my Personal Project.
☞ Achievable: It is explicitly seen that there are some undoubted difficulties in doing this project such as searching for the clothing printing store, making the content, and designing the Instagram posts. After further thinking, these 3 difficulties are frankly attainable. In order to tackle these difficulties, I need commitment, consistency, do further research, think more realistically, and be communicative (ask others for help and communicate thoroughly with my supervisor about my progress) throughout the whole journey of doing this project. With those strategies, I believe that the project would not be that difficult anymore.
☞ Realistic: Since my goal for this personal project is for people to understand the concept of gender inequality through learning about what gender stereotypes and traditional gender roles are like, I hope that people will reflect, promote gender equality (stop making gender stereotypes and prevent traditional gender roles from happening) and continue to raise awareness to others about this issue in order to create a better world.
☞ Time-bound: With my goal aiming to raise awareness and educate others about gender stereotypes and traditional gender roles, and knowing whether I reached my goal or not, I should be able to finish it first. That way, I know the progress of my Personal Project by looking through the interactions that the Instagram account has such as the likes from the posts and the number of followers that it has. Other than that, the feedback forms would also be admiringly beneficial because then, I am able to see what I need to improve and what I have already achieved.
ATL SKILLS
To make sure that I am satisfied with my Personal Project, I have selected 3 ATL skills to focus on for this personal project, as well as improving those 3 ATL skills throughout the personal project journey.
❥ Communication skills:
I believe that choosing communication skills as one of my ATL skills for personal project is highly advantageous since it helped me to deliver messages clearly, helped me gain knowledge, and it helped me to communicate with people from different groups. Furthermore, this project heavily revolved around communication which is another reason why I chose this ATL skill.
❥ Research skills:
The reason why I chose research skills as one of the ATL skill is due to the fact that this project revolves around researching. This includes searching for the clothing printing store, information regarding the Instagram content, inspirations regarding Instagram designs, clothing designs, the Instagram platform itself, etc. By having research skills as one of my ATL skills, I was able to gain more knowledge and look for solution.
❥ Self-management skills:
I chose self-management mainly because of time management since time management is something that I struggle with. I was able to be committed, consistent, and to overall manage my personal project as well as having a good result.
PRODUCT
My product is a form of an Instagram account where I sell clothing items that has the purpose to promote and to raise awareness about gender equality while also educating people about the look of gender inequality through Instagram content, specifically gender stereotypes and traditional gender roles.
PROCESS
At that moment when I was doing my action and action plan, I prepared several things. I started by picking graphic design and clothing for inspiration. I also used my research skills and took major inspiration from other businesses and organizations. After gathering many inspirations, I started to prepare for my action. I started with my Instagram content where I used a design app called Canva to make the posts visually appealing while gathering information related to gender stereotypes and traditional gender roles in an effort to make the content.
As for the clothing items, I brainstormed ideas in order to make the clothing items related to gender equality. Then, I came up with a solution that I used color psychology, graphics, and text to be able to deliver the message clearly. I designed the clothing items, I communicated thoroughly with the clothing printing store, and I found the suitable clothing printing store to collaborate with. With the help one of my relative who is experienced with business, I was able to manage the business smoothly.
EXPERTS INTERVIEW
To achieve excellent results in doing my Personal Project, I interviewed 2 business owners who both sell fashion items through Instagram through text (WhatsApp and Direct Message Instagram.) Both of these business owners started from zero and gained a huge amount of attention from people nationally and started to sell their products internationally as well. One of my interviewee is the owner of Scuttlelol and my other interviewee is the owner of Uglygemz. My intention of interviewing business owners is to know the process of managing and making a business.
To enhance knowledge about business management, I used my thinking and research skills to come up with questions to ask the interviewees. Here are the list of questions that I asked for my interview:
➵ Please tell us what your business is about
➵ Why did you choose to start a business?
➵ Since there are a lot of business nowadays, what are your strategies in order to make your business successful and stand out?
➵ What tips do you have for those who wants to start a small business?
➵ What makes your business different from other businesses?
➵ Could you explain the process of how you created and managed your business from the beginning?
➵ How do you make sure that your customers are satisfied with your service and product overall?
➵ Are there any important details that people usually miss out on when creating a business or creating a product?
➵ Have you ever faced any problems in the process of managing your business? If yes, how did you overcome it?
Below is the evidence to the interviews ⤸
RESEARCH RESULT
With the help of the interview, I was able to get information from what my interviewees have given me. The interview was very much beneficial and it made me understand on what I should do next for the action. Besides that, I also rely on researching the most when it comes to the Instagram content. I learned that it is not easy to make the Instagram content since I wanted the content to be structured well, short yet clear. Nevertheless, I learned substantially more about writing content.
CHALLENGES
For the duration of time when I was doing my personal project, I indeed faced many challenges. Although, I was also happy with the result of my product since I reached my goal and got pleasing feedbacks from the general public. Doing this project individually was definitely burdensome and it was overall a new experience to me. The challenges that I faced would have to be dealing with procrastination along with time management. Dealing with procrastination and time management led me to rush the process of my Personal Project. There was some slight disappointment on the final product of my Personal Project, such as the fact that I should have interviewed more experts, made more Instagram content, and better design for the clothing items. The next challenge that I faced was the fact that I lacked confidence. I was unsure with the graphic design, Instagram content, and the design of the clothing items. I believe that this is one of the reason why I procrastinated. I overthink of the work that I have put into the project that I made. The last one would have to be how I easily lose motivation throughout the process of making this project. After some realization, when I looked at the feedback forms, people actually enjoyed the product of my Personal Project. I would say that I am thankful that I was given the opportunity to do this Personal Project. I was able to gain more knowledge and I hope that the difficulties that I faced would be a lesson for me in the future.
PERSONAL IMPACT
This Personal Project has heavily impacted me, it helped me increased new knowledge, taught me new skills as well as experiences. Even though there were some uncertainties throughout the project, I still gained a lot of things that were advantageous to me and I am thankful for that. With the help of doing my Personal Project, I am more sure of my desired career. Since business is one of the career option that I have in mind, and since I did business related activities throughout the Personal Project journey, I am know more sure of pursuing business in the future. Moreover, I was able to develop my soft skills, specifically in research and communication skills. Developing those skills is really beneficial since it is used on a daily basis.
NEXT STEP
Doing this Personal Project was a fun experience and doing this project brings fond memories. However, I would not continue this project further since I want to focus on school and extracurriculars. But, I am pleased to say that I still am going to put the Instagram online to those who wants to view my Personal Project. Moreover, I am still going to write Instagram content as well as selling in other organizations. Thank you in advance to those who have supported me throughout this project!
︶꒦꒷♡꒷꒦︶︶꒦꒷♡꒷꒦︶︶꒦꒷♡꒷꒦︶
COMMUNITY IMPACT
This goes back to the goal of my Personal Project which is to help educate people about the gender inequality that is happening in this world, specifically gender stereotypes and traditional gender roles. I made a Google Forms that helped to know whether my target audience are satisfied with my Personal Project or not. The response were positive and people said that they were able to understand the issue better due to the quality of the Instagram content. The Instagram content was clear and it made them understand more about gender stereotypes and traditional gender roles.