Serenitea.ind

About me

Hello everyone! Thank you for landing on my page~ My name is Alya Sasya Rukmi, you can call me Sasya. I am currently in year 10, a student in Sekolah Cikal Lebak Lebak Bulus.

Eversince 2018, I enjoy creating new drink recipes and learning different types of beverages. A simple way to describe my interest is working as a barista in Starbucks, to which I serve many types of drinks to other people. Due to the pandemic, I was able to explore more recipes, learn different ways to brew coffee, and made more recipes myself. I started sharing my recipes online on my social media whenever I feel confident with the taste, which made me decide what I should do for my project.

Red Velvet double shot latte paired with croissant - 2022

My product

Serenity + tea + local Indonesian products = serenitea.ind

Serenitea.ind is an online business based on instagram, selling beneficial tea blends that are inspired by common mental health problems Indonesian people face. Serenitea.ind also educates and raise awareness about common mental health problems Indonesian people face during the pandemic. By consuming Serenitea.ind's tea blends, you are able to relax yourself and find comfort.

Serenitea.ind's logo consists of a cup of warm tea that is surrounded, or rather hugged, by leaves and flowers. The logo resembles the feeling of nature and comfort once you consume Serenitea.ind's tea, bringing you to a relaxed state when you need it. Serenitea.ind's brand color is green, which symbolizes nature, plants, and serenity.

Click the picture on the left to visit @serenitea.ind on instagram!

About Serenitea.ind's current catalogue

Serenitea (Signature tea blend)

Butterfly pea, lavender, chrysanthemum
Serenitea is Serenitea.ind's signature drink, bringing serenity towards the consumer. Serenitea tastes fresh, and is best served with a squeeze of lemon, both hot or cold. It is best to brew a cup of Serenitea when you are relaxing outdoors due to the fresh taste, pairing it with fresh fruits as a snack.

Garden View

Rose, hibiscus, white chrysanthemum
When you miss the scent and feeling of nature, Garden View is the best cup of tea for you. Garden View can be enjoyed both hot or iced, pairing it with a bowl of fresh fruits to snack on. This cup of tea is naturally sweet and floral, with an exciting shade of pink.

Placiditea (2nd best seller)

Saffron, marigold
Placiditea is one of the young adult's favorite - a drink that is able to bring the consumer to a relaxed state after a busy day. Placiditea has a calming taste, with a little spicy kick in the aftertaste. This cup of tea can be served both iced and hot, though many prefer it hot for the relaxing effect.

Productivitea (Best seller)

Rose, chamomile
Productivitea is enjoyed by anyone of age, giving energy towards the consumer with a soothing approach. Productivitea has a floral scent and taste due to the dominant taste of rose, and is best consumed hot during work, class, or studies.

Mood Booster

Lemon juice, honey, rosemary
Need to boost your mood? Mood Booster does the job. This ready to drink lemonade is sour and sweet, which wakes your energy up, boosting your mood. Mood Booster is only available for those who are in Jabodetabek area.

Fruity Fest

Strawberry, lychee, orange, black tea
Fruity Fest is a cold brew tea that is of course, fruity and sweet. Fruity Fest works as an energizer during a hot day or simply when you need a sweet escape from the hustle life. Fruity Fest is ready to drink, only available for those who are in the Jabodetabek area.

The start of Serenitea.ind

I: SMART Goals

Specific:

Create an online business on instagram selling beverages, specifically tea blends, that are inspired by common mental health struggles Indonesian people go through during the pandemic. After I graduate from year 10, I will still continue Serenitea.ind and provide a wider range of drinks along with a variety of other tea blends.

Measurable:

Structure a Notion website/proccess journal that includes everything below:

To do list: This helped me keep track on what I needed to do per day
Timeline: This helped me to keep track on everything I would do
Serenitea.ind posting schedule: Keeps track of my posting dates
Serenitea.ind recipes: Collects all of my recipes
Research and interview results: Collects all important data
Weekly journal: A way for me to reflect on what I have done, what I have not done, and what I have to do in the future

Communicating with my supervisor, parents, friends, and others. By doing so, I was able to know what I have realistically done since I am the type to overthink. I was also able to receive advice and opinions from them, which helped me in my proccess greatly.

Achievable:

Product making: Due to my project being an online business, I have to make high quality products and manage my business account. This means that I have to thoroughly plan my product and actions, which was challenging for me.
Consistency: In order to plan, manage, and pursue my project, I have to stay consistent. Being consistent with my project will enhance my product outcome even more
Commitment:

Realistic:

My project, as stated in my introduction, is all about my personal interests. I know that I am able to achieve my goals and expectations due to my passion, along with my strong love for helping people. Creating drinks and being of service for other people is something I want to pursue as a profession in the future, and by doing this project, I will gain a lot of lessons and experience. Other people have also tried other drinks that I made previously, and the feedback I receive will be the biggest motivation I have throughout this project.

Time-bound:

September will be the time where I focus on building my purpose for this project, along with preparing proposals and et cetera. From October until December, I will be preparing my products, while January and February will be focused on accepting orders.

II: ATL skills

1.Research skills

To create a meaningful and detailed product, I have to bring my research skills to the stage. I have to search for reliable, detailed, and insightful sources both online and in real life.

2.Thinking skills

Opening a small business leads to many decision, which requires thinking skills. I have to know what choices and decisions to make in every step I take when starting my own business.

3.Communication skills

Having reliable sources and strong service skills are a must in both a personal project and business. I had to interview multiple people, contact suppliers, and have strong customer service.

III: Planning the product

Start: September 2021

End: October 2021

The planning phase, as the name states, is a phase where I had to thoroughly plan my product. These were the things I had to do:

I) Research about tea

What is tea?
What are the benefits and side effects of tea?
Is there any correlation between tea and mental health?

II) Research about mental health

What is mental health?
Why is it important?
How did it impact our daily lives?
How did the pandemic affect our mental health?
How do you treat your mental health?

III) Create tea blend recipes

Experiment with different types of tea
Revise recipes

IV) Know how to manage and start a business

How do you calculate products?
How do you gain customers/social media attention?
How do you do customer service?

V) Designing a brand identity

How do I want my brand to look like?
How do I want my packaging to look like?

To have a complete and detailed planning, everything above needs deep investigation and research. Aside from collecting data and information from sources online, I conducted multiple interviews with a total of 6 people, them being:

Kak Karina: Clinical Psychologist
Kak Raka: Vegan Athlete
Dr. Cindy P,Sp.GK and Dra. Rini Hildayani, Sp.SI,M.si from Bunda Hospital (psychologist and nutritionist)

Due to my project revolving around tea and mental health, Tante Chandra is one of my core speaker and interviewee for Serenitea.ind.

Tante Chandra, more known as @kireinachan on instagram, is both a notary and influencer that educates other people about personality development in Bali. In 2018, Tante Chandra released a book about her teacup collection due to her hobby of collecting teacups. Along with her hobby, Tante Chandra also enjoys picnics and having a cup of tea to relax herself from her work life. Tante Chandra owns a youtube channel called 'Sun & Moon', a channel that contains her picnic and camping vlogs with her husband.

Creating the product

Start: November 2021

End: Start of December 2021

After planning and investigating, I was finally able to create my product. This means that I had to do prepare to create content on my instagram along with preparing my products to be sold. During this phase I had to do all of those below:

Take product pictures to be posted on instagram
Create and design product information post
Design instagram posts
Stock up on all supplies and products
Do a taste test with 2 different types of audiences (teens and working adults)

(From left to right: taste testing in BMHS Office, raw product picture of Mood Booster and Fruit Fest, taste testing 'picnic' with my friends)

Serenitea.ind: the product

Start: January 2022

End: March 2022

After all the hard work, Serenitea.ind was able to open orders during the first 3 months of 2022. in January, Serenitea.ind opened 5 batches, another 5 batches in February, and 2 batches in March. During February, Serenitea.ind had collaborated with Cikal Stuco Lebak Bulus for their Spread The Love event. In total, Serenitea.ind had served 25 customers before March ended, and gained 106 followers along the way.

Reflecting

Throughout my Personal Project journey, I was able to:

Gather multiple articles and sources that helped me for my project
Have more than 3 people to interview (total: 5)
Have 25 consumers before March
Gain a total of 103 followers before March and a total of 106 followers at the start of April
Create 8 products in total
Receive a total of 10 responses from my consumers
Follow my timeline on time

With that being said, I have met my own expectations and goals when I first planned out my project. What I did not think about was the success criteria for my packaging quality and how I handle orders.

Challenges faced:

Time management: In certain days, I focused too much on my academics, and the other days, I focused too much on my personal project. It took me quiet a long time for me to arrange my time and know how to balance my academics and personal project, along with personal needs. I was able to solve this challenge by consulting with my teachers, parents, and friends.
Making my own decisions: I have always been the type to be hesitant when it comes to making decisions. I struggled with this challenge a lot, mostly during the taking action phase.
Self confidence: Similar to the second point, I am also the type to be hesitant when I have to do things that is personal. I doubted myself way too many times on Serenitea.ind's success and quality.

A tip from Sasya: Never doubt yourself, and never hesitate to consult with other people. By gaining confidence and being open to others, I was able to go through all of my challenges and stayed motivated for personal project. Always keep track of your progress and take pictures too, and keep them all in one place!

Serenitea.ind's journey does not end here. What will Serenitea.ind do in the future? Stay tuned and follow @serenitea.ind to keep yourself updated!

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