Marketing Success Lead

Job Title: Marketing Success Lead
Department: Marketing
Reports To: Cindy

Job Summary

The Marketing Success Lead is responsible for overseeing and coordinating our growing marketing team. This role ensures that all marketing initiatives — from social media and video content to blogs — are aligned, on schedule, and driving measurable results.

You’ll serve as the connection between the marketing and sales teams, ensuring that marketing efforts support business goals, address client needs, and showcase our brand effectively. You’ll guide the marketing specialists, help generate ideas, and keep projects moving smoothly from concept to completion.

Key Responsibilities 

• Lead & Support the Marketing Team: Oversee the work of the Marketing Specialist, Video Content Creator, and Blog Writer to ensure alignment with brand messaging, timelines, and campaign goals.
  
  

• Collaborate with Sales: Partner with the sales team to identify marketing needs, client pain points, and promotional opportunities, and translate these insights into actionable content strategies.
  
  

• Strategic Planning: Develop and maintain a marketing roadmap that supports business objectives and enhances visibility, engagement, and conversion.
  
  

• Project Management: Set priorities, track progress, and provide guidance to ensure consistent output across all marketing channels.
  
  

• Creative Collaboration: Serve as a sounding board for ideas, helping refine concepts and ensuring all content is cohesive and on-brand.
  
  

• Performance & Reporting: Track marketing performance metrics and provide insights to optimize ongoing campaigns.
  
  

• Cross-Functional Communication: Keep leadership informed on marketing initiatives, timelines, and outcomes.
  
  

Required Qualifications:

• 3+ years of experience in marketing leadership, coordination, or project management.
  
  

• Strong understanding of social media strategy, content marketing, and campaign planning.
  
  

• Excellent communication and organizational skills.
  
  

• Ability to manage multiple creative contributors with different skill sets.
  
  

• Experience collaborating with sales or customer-facing teams preferred.

Preferred Qualifications:

• Proven experience managing cross-functional marketing campaigns and creative teams.
  
  

• Background in digital marketing, including social media management, content creation, and analytics.

Key Competencies:

1. Strategic Thinking

• Vision Alignment: Translates company objectives into actionable marketing strategies.
  
  

• Analytical Insight: Uses data to drive decisions and optimize campaign performance.
  
  

• Market Awareness: Understands industry trends and customer behavior to guide effective campaigns.
  
  

2. Project & Time Management

• Prioritization: Effectively manages multiple projects, deadlines, and contributors.
  
  

• Organization: Keeps campaigns structured and on schedule from concept to completion.
  
  

• Accountability: Ensures deliverables meet quality standards and maintain brand consistency.
  
  

3. Creativity & Innovation

• Idea Generation: Encourages fresh, engaging content ideas that align with the brand identity.
  
  

• Problem-Solving: Anticipates challenges and develops creative solutions.
  
  

• Adaptability: Responds to changing trends and priorities with flexibility and creativity.
  
  
  

Who You’ll Work With

• Marketing Specialist (Social Media): Focuses on daily social media posting, engagement, and analytics.
  
  

• Video Content Creator: Develops video concepts, scripts, and short-form content for campaigns and social media.
  
  

• Blog Writer / Content Writer: Writes engaging blog posts, case studies, and thought leadership pieces aligned with SEO and brand voice.
  
  

Why This Role Matters

• This position is key to ensuring that our marketing efforts are not just creative — but coordinated, strategic, and impactful. The Marketing Success Lead will elevate our marketing function from task-based execution to cohesive storytelling that drives results.

Physical Requirements/Work Environment (if applicable)

• A laptop or desktop computer running Windows 10 or later.

• Reliable high-speed internet connection with at least:

*30 Mbps download speed

*5 Mbps upload speed (testable via speedtest.net).

• Backup internet connection is required.

• A dedicated work area free from distractions and background noise

Salary Range: Will be disclosed in the job offer.