Blog Writer / Content Writer

Job Title: Blog Writer / Content Writer
Department: Marketing
Reports To: Cindy

Job Summary

The Blog Writer / Content Writer is responsible for creating engaging, insightful, and polished content that represents our brand voice and connects with our audience. You’ll write 1–2 blog posts per week for our website and LinkedIn, helping to build our thought leadership presence, attract new audiences, and support marketing and sales initiatives.

We’ll provide you with topics and themes, but we also value someone who can bring fresh ideas to the table, identify industry trends, and suggest new content directions as they grow into the role.

Key Responsibilities 

• Write 1–2 high-quality blog posts per week (typically 800–1,200 words each).
  
  

• Ensure all content aligns with our tone, style, and branding guidelines.
  
  

• Collaborate with the Marketing Success Lead and marketing team to understand goals and priorities.
  
  

• Conduct light research as needed to support blog content (e.g., facts, stats, or trends).
  
  

• Optimize posts for readability, clarity, and SEO (we’ll provide guidance if needed).
  
  

• Provide ideas for future topics based on audience engagement and industry developments.
  
  

• Repurpose blog content for short-form posts on LinkedIn and other channels.
  
  

Required Qualifications:

• Excellent writing, editing, and proofreading skills in English.

• English fluency at C1 or higher (C2 preferred for nuance, tone, and grammar mastery).

• Understanding of tone, storytelling, and engagement in a professional context.

• Comfortable working with feedback and collaborating with a marketing team.

• Knowledge of SEO best practices is a plus but not required.

• Proven experience writing blogs, articles, or marketing content helpful but not required.

Preferred Qualifications:

• Demonstrated ability to write for digital platforms, including websites and LinkedIn.

• Experience collaborating with marketing or sales teams to align content with business goals.

• Basic understanding of LinkedIn engagement strategies and repurposing long-form content into short posts.

• Ability to perform light research to support data-driven or trend-based articles.

• Comfortable receiving feedback and refining content accordingly.

Key Competencies:

1. Writing Excellence

• Clarity & Coherence: Communicates ideas clearly and concisely with logical flow.
  
  

• Creativity: Crafts engaging, original content that reflects the brand’s voice.
  
  

• Adaptability: Adjusts tone and style for various topics and audiences.
  
  

• Attention to Detail: Ensures all content is grammatically correct, well-structured, and polished.
  
  

2. Research & Insight

• Analytical Thinking: Incorporates relevant facts, data, and examples to strengthen articles.
  
  

• Trend Awareness: Identifies emerging topics and industry trends to keep content fresh and relevant.
  
  

• Curiosity: Digs deeper to create well-informed, credible, and valuable content.
  
  

3. Collaboration & Communication

• Team Alignment: Works closely with the Marketing Success Lead and marketing team to meet content objectives.
  
  

• Receptiveness: Welcomes constructive feedback and integrates revisions effectively.
  
  

• Proactive Input: Suggests new content ideas that support company strategy and brand positioning.
  
  

4. Brand & Audience Understanding

• Tone Consistency: Writes with a consistent, audience-appropriate voice — conversational yet professional.
  
  

• Audience Awareness: Understands what resonates with readers and tailors messages accordingly.
  
  

• Brand Stewardship: Ensures every post aligns with the company’s values, mission, and visual identity.
  
  

5. Time Management & Accountability

• Reliability: Meets weekly content deadlines with minimal supervision.
  
  

• Organization: Manages writing schedules, edits, and topic pipelines efficiently.
  
  

• Quality Under Pressure: Delivers high-quality content even when timelines are tight.
  
  

6. Results Orientation

• Engagement Focused: Creates content designed to increase readership, shares, and comments.
  
  

• Continuous Improvement: Uses engagement insights and team feedback to refine future writing.
  
  

• Goal Alignment: Writes with a clear understanding of marketing and business objectives.

What Success Looks Like

• Consistent delivery of clear, engaging, and on-brand articles.
  
  

• Steady growth in engagement and reach on LinkedIn and the company website.
  
  

• Smooth collaboration with the marketing and sales teams.
  
  

• Proactive ideas that reflect understanding of the brand and audience.
  
  

Work Details

• Commitment: Ongoing freelance or part-time (1–2 blogs/week).
  
  

• Length: Each blog post is typically 800–1,200 words, depending on topic and depth.
  
  

• Tone: Conversational yet professional — approachable, credible, and audience-focused.

Physical Requirements/Work Environment (if applicable)

• A laptop or desktop computer running Windows 10 or later.

• Reliable high-speed internet connection with at least:

*30 Mbps download speed

*5 Mbps upload speed (testable via speedtest.net).

• Backup internet connection is required.

• A dedicated work area free from distractions and background noise

Salary Range: Will be disclosed in the job offer.