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Please complete your partner profile on the Attendee hub if not done yet!
Masterclasses are a chance for our global partners to engage with our attendees in an interactive environment. They allow our partners to curate content for Web Summit attendees in a private and dedicated space, position themselves as industry experts in front of a targeted audience, and generate quality leads. Please review this page carefully ahead of your masterclass submission. Please note this is a contractual benefit only.
Forms and deadlines
Forms and deadlines
Step 1: Please select your preferred masterclass time slot by as soon as possible, using the schedule link provided by the Web Summit team. Time slots are granted on a first come first served basis.
Step 2: Complete your onboarding form to create your partner profile. The logo you submit will be used for your masterclass board.
Step 3: Once you have confirmed your masterclass time, you will be sent an email with a form to submit the title, synopsis and host details for your masterclass by the deadline of October 3.
Step 4: Assign tickets to your team and your masterclass host so they can create their profiles.
Step 5: Masterclasses will be released a few weeks out from the event. The partner success team will confirm your room number. Check out the "How to promote your masterclass" section below.
Please read through the relevant sections below. Partners who prepare well for their masterclass session have a smooth experience during the event.
Your masterclass: Guidelines and best practise
Your masterclass: Guidelines and best practise
To maximise your masterclass’s exposure in the lead up to the event, please submit your title, synopsis and host details on the form provided by the deadline of October 3.
The synopsis of your masterclass is your elevator pitch. Whether you’re solving a problem or discussing the latest trends, make sure the synopsis is short (200 characters or fewer) and engaging, and that it addresses the topic.
To ensure a higher attendance rate for your masterclass :
Try to avoid selecting a very niche topic, such as a session about a specific piece of data regulation.
We recommend that you avoid sales pitches at all costs.
Keep your target audience in mind.
Don’t include too much detail, and remember: less is more.
Timing
When running a 45-minute masterclass, the recommended structure is 30 minutes of content followed by 15 minutes of Q&A with the audience.
It is of course at your discretion how you would like to structure your time, but please note that a Q&A element must be included within your 45 minutes.
Hosts
We recommend having a maximum of between 1-4 hosts.
Please ensure your host has been assigned a ticket so they feature on the schedule. Your host will appear on our masterclass schedule on both the website and our mobile app .
Previous masterclass topics
In the blink of an eye: AI and computer vision [Hosted by Airbus]
Creativity and AI – How the future will be written [Hosted by Adobe]
Blueprint for success: Project management for startups [Hosted by Project Management Institute]
Unlock the Potential of Your Digital Campaigns with Out-Of-Home Advertising [Hosted by Displayce]
The promises of blockchain and Web3 explained [Hosted by Algorand Foundation]
Integrating AI into your everyday tech stack [Hosted by Builder.ai]
The power of content and creators [Hosted by Snapchat]
Empowering tomorrow: Women shaping the future of technology [Hosted by QNB Group]
How do I promote my masterclass?
How do I promote my masterclass?
Masterclasses will launch several weeks out from the event and will feature on the official schedule on the Web Summit Lisbon app and website.
We will be promoting the masterclasses to our attendees ahead of the event, sharing with them a link to pin the masterclass sessions to their schedule.
We recommend that you share the masterclass title with your own network ahead of the event, to ensure that they can add the session to their personal schedule.
Ensure your host completes their profile on our app as early as possible.
Attendee's can connect with your company in advance of the event.
This will appear as a lead in your dashboard, under the source "Timeslot".
We'd recommend promoting your masterclass via the app schedule.
What happens on the day of your masterclass?
What happens on the day of your masterclass?
You will have access to your masterclass room 15 minutes before your allocated time slot i.e. if your masterclass is at 1:00pm, you will have access to the room from 12:45pm.
You will meet a member of the Partner Success team and AV support to get set up for your masterclass at the designated meeting point.
Review the lead generation section here, and collect leads at the door of your masterclass using your chosen method.
Don't forget to bring your own laptop, adapters, chargers and USB's if required.
Presentation and AV notes
Ensure presentations are in 16:9 widescreen format.
Ensure any audio and/or video embedded in your presentation is in .mov format and set to autoplay.
The presentation must operate offline. We endeavour to provide a sufficient wifi service, but we cannot guarantee that it will be available at all times.
If you are presenting slides during your masterclass session and wish to share these with the attendees post-event, you could include a QR code at the end of your presentation, which attendees can scan to access the presentation after the session.
Masterclass set-up: What is included?
Masterclass set-up: What is included?
What's included as part of my masterclass? What do I need to bring?
What's included as part of my masterclass? What do I need to bring?
Sole use of masterclass room for 45 minutes
Masterclass rooms are arranged in theatre style seating
1 smart screen and stand
A single internet-enabled network (ethernet) cable
HDMI cable (5m)
4 x handheld microphones
1 x trestle table
1 x lectern
One multi-board plug socket
Drinking water
Logo on the masterclass web page
Masterclass feature in the app schedule
Please bring your presentation, as well as any cables and chargers you may require beyond a HDMI (eg Thunderbolt)
FAQ
FAQ
What is the masterclass room setup, and can I change it?
What is the masterclass room setup, and can I change it?
As standard, masterclasses are theatre style layout, with AV and furniture supplied. You cannot change the room layout due to the time required for this and also as it decreases the capacity of the room.
Can I film my masterclass ?
Can I film my masterclass ?
Please see here for more information.
Can I add a host, or change the host, on a masterclass session?
Can I add a host, or change the host, on a masterclass session?
Please contact the Partner Success team with the details of the change. They will be able to advise you on the best course of action.
Does my host need a ticket ?
Does my host need a ticket ?
The host and your team will need to be assigned tickets for your package. We do not provide additional tickets for masterclass hosts. Please see our tickets section here.
Do you provide the laptop and all cables for the presentation?
Do you provide the laptop and all cables for the presentation?
A HDMI cable will be provided. Please bring your own laptop. Details of what is included in your masterclass can be found above.
Do I need to submit the masterclass presentation in advance?
Do I need to submit the masterclass presentation in advance?
Only the title and synopsis of your masterclass will need to be submitted in advance. The deadline for this is October 3.
When can we access the masterclass room to view and set up?
When can we access the masterclass room to view and set up?
You will have access to your masterclass room 15 minutes before your allocated time slot.
Can I bring my own branding and swag into the room? Can I give gifts to attendees?
Can I bring my own branding and swag into the room? Can I give gifts to attendees?
Yes, but we ask that you bring no single-use plastic. At Web Summit, we are committed to following the UN sustainable development goals. You can see examples of sustainable branding and swag here.
What are the main content themes at Web Summit?
What are the main content themes at Web Summit?
The main content themes for Web Summit Lisbon can be explored in the schedule here.
How are the masterclasses promoted?
How are the masterclasses promoted?
A dedicated landing page is created on the Web Summit Lisbon website. This features the partner logos and masterclass content open to all attendees. In addition, masterclasses are promoted in newsletters sent to all attendees.
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