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Business Ecosystem >>> Value-added Chain >>> Sales and Customer Relations System
Basic Definitions
Basic Definitions
In a narrow sense, the sales system is a set of places where buyers meet with sellers of goods and make exchange transactions (buying and selling).
A special place—a selling point (Point-Of-Sale) or buying point (Point-Of-Purchase)—is the time and place of sale and purchase transactions. At this special place the sellers count and present the amount of payment to the buyer; the sellers can make a receipt/invoice (for example, a printout from a cash register), and offer payment options. Also this is the point in time when the customer makes a payment to the seller in exchange for goods, or the buyer makes a payment after the service is provided. After receiving the payment, the seller may give a receipt of the transaction that is usually printed and also may be sent in electronic form.
In a broad sense, the sales system is designed to organize the work of sellers at points of sale, manage contacts, effectively manage sales, and save the sellers' and buyers' time.
problems (contradictions)
problems (contradictions)
The company should create the own sales system in order to sale products.
There is no need to create a sales system in order to reduce costs.
The company should have many stores in different places with wide product range to sell many different products.
The company should have few stores (do not have its own stores at all) to reduce the cost of creating and maintaining a sales system.
The company should perform all selling operations to sell the product.
The company should perform as few selling operations as possible to reduce costs and workload.
The company should create its own product brand in order to sell branded products.
The company should not create its own product brand in order to reduce costs.
The company should produce a large number of product units (a large production volume) to meet the needs of customers.
The company should produce a small number of product units (a low production volume) in order to reduce the frozen funds.
It is necessary to involve intermediaries for the product sales in order to scale up production.
There is no need to involve intermediaries for the product sales in order to reduce product price.
solutions
solutions
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