14-06.

Loyalty business model

Pattern description

The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed. A typical example of this type of model is: quality of product or service leads to customer satisfaction, which leads to customer loyalty, which leads to profitability.

Inventive problems

The company should constantly keep in touch with customers to attract them and to encourage customers to re-purchase.

The company should minimize communication with customers in order to reduce costs.