Consumer Market >>> Attracting Customers
In order to attract and retain customers, the companies should produce a product that fully meets the customer needs, taking into account the customer features and the conditions for use of products. At the same time, the needs of different customers may differ widely. Accordingly, the product requirements for the different customers may be very different.
The contradictions that are eliminated through the business models of this section are related to the creation and maintenance of the relationships between the company and customers, as well as the relationships between customers and the product of the company.