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Consumer Market >>> Attracting Customers >>> Social Orientation
Social orientation of business assumes that business, apart of its profit-driven objectives, aims at meeting social objectives and solving the socially significant problems, including social objectives that are important for its customers, employees, and owners.
Problems (Contradictions)
Problems (Contradictions)
The company should meet the needs of society so that society benefits from the product.
The company should meet the needs of stakeholders (employees, managers, business owners) so that stakeholders can meet their living needs (work, income, social needs).
solutions
solutions
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