21-01.

Sustainopreneurship

Pattern description

Sustainopreneurship (a portmanteau of sustainability and entrepreneurship) is the use of business organizing to solve problems related to social and environmental sustainability. It is a “business with a cause” - where world problems are turned into business opportunities by deployment of sustainability innovations. It is similar to social entrepreneurship.

Inventive problems

The company should meet the needs of society, so that society benefits from the product.

The company should meet the needs of stakeholders (employees, managers, business owners) so that stakeholders can meet their living needs (work, income, social needs).