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Consumer Market >>> Attracting Customers >>> Customer Segments (differentiation)
Differentiation enables to divide customers into groups, segments, and offer different products to different groups.
In this section, the presented business models solve the particular task—the differentiation of customers.
Problems (Contradictions)
Problems (Contradictions)
The product should be oriented at a small group of customers in order to fully meet the needs of customers.
The product should be oriented at a large group of customers in order to attract more buyers and get the maximum revenue.
solutions
solutions
Choose the business model:
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