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Pattern description
Pattern description
The premium business model is the concept of offering high end products and services appealing to discriminating consumers. Brand image is an important factor in the premium business model, as quality is often a subjective matter. This business model seeks a higher profit margin on a lower sales volume.
Inventive problems
Inventive problems
The product should be targeted at a small group of customers in order to fully meet the needs of customers.
The product should be targeted at a large group of customers in order to attract more buyers and get the maximum revenue.
References
References
Google Sites
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