02-02.
Alliance Data
Pattern description
Pattern description
Alliance Data Systems Corporation is a publicly traded provider of loyalty and marketing services, such as private label credit cards, coalition loyalty programs, and direct marketing, derived from the capture and analysis of transaction-rich data.
Inventive problems
Inventive problems
The company should constantly keep in touch with customers to attract them and to encourage customers to re-purchase.
The company should minimize communication with consumers in order to reduce costs.
References
References