17-03.

Paid to click

Pattern description

Paid to click (PTC) is an online business model that draws online traffic from people aiming to earn money from home. PTC websites act as middlemen between advertisers and consumers; the advertiser pays for displaying ads on the PTC website, and a part of this payment goes to the viewer when he views the advertisement.

Inventive problems

The company should constantly keep in touch with customers to attract them and to encourage customers to re-purchase.

The company should minimize communication with customers in order to reduce costs.