55-08.
WHITE LABEL
Pattern description
A white label producer allows other companies to distribute its goods under their brands, so that it appears as if they are made by them. The same product or service is often sold by multiple marketers and under different brands. This way, various customer segments can be satisfied with the same product.
Inventive problems
It is necessary to create the own brand in order to sell the goods.
There is no need to create the own brand since it’s necessary to reduce costs.
Application examples
Richelieu Foods is a famous White Label contract food producer of frozen pizzas and salad dressings. The company’s products are marketed and sold under the brands of various retail chains.
Printing In A Box is a White Label producer in the printing industry that offers its customers an opportunity to start their own online printing business. The firm provides everything required to start an online printing business, from webpage templates and marketing information to handling of the ordering and delivery process. Customers can embellish their website and online store with their own logos and layout, and sell printed products such as postcards, letterheads, gifts and flyers to their customers.