19-01.

Scentura

Pattern description

Scentura also known as Scentura Creations is a perfume company based in the city of Chamblee, Georgia, within the Atlanta metropolitan area. The firm is a multilevel selling company which manufacturers inexpensive imitations of designer fragrances. Independent salespeople are sent out, often in pairs, to sell perfume door-to-door, in parking lots, malls, or in other retail stores.

Inventive problems

The company should be large and have a complex structure to perform a large number of diverse operations for the development, production, and delivery of a complex product to the customers.

The company should be small and have a simple structure in order to:

  • reduce the variety and complexity of the company activities;
  • focus on a small number of core operations;
  • have a small stuff;
  • minimize the cost of development, production, sale, and delivery of products to customers.