Pattern description

Bricks and clicks (aka clicks and bricks, click and mortar, bricks, clicks and flips, Womble Store Method) is a jargon term for a business model by which a company integrates both offline (bricks) and online (clicks) presences, sometimes with the third extra flips (physical catalogs). Additionally, many will also offer telephone ordering and mobile phone apps, or at least provide telephone sales support. The advent of mobile web has made businesses operating bricks and clicks businesses especially popular, because it means customers can do tasks like shopping when they have spare time and do not have to be at a computer. Many of these users prefer to use mobile shopping sites.

Inventive problems

References

Wikipedia. Bricks and clicks.