22-03.

World Perfume

Pattern description

World Perfume is a perfume company based in Dallas, Texas. The president of the company, Johnny Whitworth, was once a distributor for Scentura. World Perfume distributors buy perfume from headquarters and recruit salesmen with newspaper ads. Door-to-door salespeople are paid based on their sales commission, with no salary.

Inventive problems

The company should be large and have a complex structure to perform a large number of diverse operations for the development, production, and delivery of a complex product to the customers.

The company should be small and have a simple structure in order to:

  • reduce the variety and complexity of the company activities;
  • focus on a small number of core operations;
  • have a small stuff;
  • minimize the cost of development, production, sale, and delivery of products to customers.