Strategic and tactical analysis

Clarity on where we are and where we need to go

In today’s competitive environment, companies aiming for sustainable growth must align strategic and tactical decisions by implementing effective performance control systems such as the Balanced Scorecard (BSC). 

This integration ensures agility in responding to challenges and opportunities, driving direct gains in efficiency, growth, innovation, profitability, and sustainability.

The stages of strategic definition follow a logical sequence:

• Analysis of the external and internal environment in order to identify the threats and opportunities affecting the organisation, as well as the strengths and weaknesses it possesses to address them.

• Definition of Mission, Vision, and Values: the company’s purpose (mission), its aspirations (vision), and its guiding principles (values).

• Strategic formulation based on the Balanced Scorecard system, covering the financial, customer, internal process, and learning & growth perspectives. Definition of strategic objectives.

• Definition of tactical initiatives, operational objectives, and targets to be achieved, followed by action plan monitoring and performance control.

We help carry out this process in a simple and straightforward way.