Systematic Inventive Thinking (SIT)

Systematic Inventive Thinking (SIT) is a structured approach to innovation that was developed by Dr. Jacob Goldenberg and Dr. Roni Horowitz. SIT is based on the idea that innovation can be taught and that creativity can be enhanced through the application of specific techniques.

SIT is a five-step process that helps individuals and organizations generate new ideas and solutions to problems. The five steps are:

1. Subtraction: Removing a component or function from a product or service to create a new solution.

2. Task Unification: Combining two or more tasks into one solution.

3. Attribute Dependency: Altering the relationship between two or more attributes to create a new solution.

4. Multiplication: Duplicating a component or function to create a new solution.

5. Division: Dividing a product or service into smaller parts to create a new solution.

SIT provides a systematic and structured approach to innovation, and has been used by organizations in various industries, including technology, healthcare, finance, and retail, to generate new ideas and drive growth. The approach is designed to be flexible and adaptable, allowing individuals and organizations to apply it in a variety of contexts and industries.