Branch Account Considerations

If you’re a branch or unit manager considering setting up a social media account for your branch, consider: 

• What are your purposes and goals for the account? 

• Who are you trying to reach? What channel(s) would make sense to do so? 

• What kind of content will you post? How often? 

• Who will be responsible for maintaining the account and have you allocated the time for creating and posting content, growing and engaging your audience, and tracking statistics? 

• How will you measure success? 

Ready to start a Branch Account? Here’s How.