Titles
A good event title is an obvious description of your event for someone who’s never been to it before. Think “knitting club” instead of “Strings Attached” and “Baby Storytime” instead of “babytime.” You could also say something like “Strings Attached: Knitting Club.”
Think about the terms people use when they ask about something. If people often ask about “pottery classes” don’t call it a “clay shaping educational program.”
Use Title Case in your event title.
Descriptions
A good event description starts strong. Since only the first 140 characters will be pulled into cards, make sure that you lead with the most important info.