Title and Sentence Case

Title case works for bringing attention to specific parts of a text, like titles and headings. Sentence case is easier to read in most cases, and is always best to use for anything longer than five or six words.

Title Case

With title case, the first letter of each word is capitalized, except for articles and prepositions. This is how book titles work, for example. Always use title case for:

• page/post titles (Heading 1 style headings)

• page headings (Heading 2 style headings within text)

• document titles

• book and other media titles

• references to other websites

• proper names, including product names

• drop-down menu names

• form titles

• Event titles

Sentence Case

With sentence case, only the first word and any proper nouns are capitalized, as in a regular sentence. Use sentence case for:

• subheadings (within a page, these might be heading 3, 4, 5 etc. style headings)

• navigation

• buttons

• any other content not listed in the title case list

• checkboxes and radio buttons

• menu items

• form fields