Nirmalya holds a significant place in every Jagannath Devotees household. On a spiritual note, Nirmalya is the dried Rice Mahaprasad from Jagannath Puri. This is often sold in small red or pink cloth bags in front of the Puri temple. Jagannath is Annabrahma, everyday the divine siblings are offered Chhapan bhogA or 56 delicacies. Devotees partake in these sumptuous Mahaprasad every day. This cooked Mahaprasad stays good for one day. Any leftover Mahaprasad is not thrown, instead, they are dried in the sun in a special area in Kaivalya Vaikuntha. Once they are completely dried, they are packed into small bags and are available for the devotees to take to distant places.
Nirmalya is equally important and auspicious as Mahaprasad is. Nirmalya is also referred as Kaivalya. In a Vaishnava culture, after every Ekadashi fasting, devotees break their fast by honoring one grain of Nirmalya. When a person is on death bed, a morsel of Nirmalya is given to him along with Tulasi and Ganga water, with a belief that all his sins will be destroyed and he will attain salvation. In Odisha, during any engagement and wedding, a morsel of Nirmalya is exchanged as a symbol of commitment.