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The Boomerang by Tiberius Brastaviceanu is licensed under a Creative Commons Attribution 3.0 Unported License.
Based on a work at Multitude Project.
If the negotiation with your employer brakes down, you might want to carry our your promises. First, you need to compose your employment horror story. Second, you need to execute the SPRAY and the STALKING actions.
Composing the story
Composing the story
A more extensive guide will be available soon. See example The Raydiance Inc. story.
Don't victimize yourself, spin your personal tragedy into a problem of your employer. This is important! In fact, if you actually were wrongfully discharged, someone in that company screwed up. Usually this cases are a consequence of irrational decision making, exposing the company to damaging lawsuits and other dire consequences. You can refer to greed, unlawful competition, management problems, etc. You need to frame it into something that would affect the company is its own economical ecosystem. Something that would move your employer's competitors, suppliers, customers, etc. Unfortunately, in this society nobody cares about your situation, you are not going to get any attention by telling strangers how much you suffer. But you will get their attention if you are telling them something that they can use to improve their economical situation, to take advantage over your employer. Take this under consideration and use the proper language when approaching your employer. Make him understand that all this is bout HIM, NOT you.
The SPRAY
The SPRAY
The SPRAY is a method by which you can deliver your employment horror story to important entities within the ecosystem of your company, in order to directly affect it economically and financially.
Understand the life support structure of your company: customers, financiers, suppliers, partners, and competitors.
Map the ecosystem of the company using your knowledge and industry related websites. Use search engines like Google to find these sites. You can also find stake holders in your story from national and international events organized around the main product of your company.
Identify targets sensitive to the information you have: competitors, suppliers, partners, customers, financiers, etc. Make yourself a list. Remember, your employer's competitors have the highest probability to spread your story, or to use it in a way to damage your employer. They represent the multipliers of your actions. They are important! Financiers are also critical. They are always very careful in calculating their investment risk. If your story suggests that the management of your company has a problem in dealing with its employees, that there is an element of irrational decision making within it, they will rethink their investment strategy, and this can have dire consequences on your company, taking into consideration the economical/financial crisis we're in at this moment.
Gather email addresses and telephone and fax numbers for the identified targets
Use automatic email extractors like eMmailExtractor, Email Extractor, and others to mine the web. There are many such programs available for free on the Internet. Choose the one you like, and build lists of valid email addresses ordered by company name. You can also build your lists manually by searching something like "@company_name.com". It is important to put it in quotations in order to eliminate other results containing only the name of the company for example.
Compose your story (a guide will be available soon...). See example The Raydiance Inc. story.
Compose messages for the targets identified earlier. Customize these messages according to their interests.
Find a place for your story on the Internet, create a simple webpage. You can use Google Sites for example, it's free and simple. It is nice to have access to information about who is viewing your story and when, it makes the entire thing more fun. Google offers Google Analytics that you can install for the site where your employment horror story lives.
Target-broadcast your messages
Use software for mass/bulk email sending like SendBlaster or the SmartSerialMail. You can also chose to go the hard way. In that case, make a few email accounts and send the messages manually. Use moderation, otherwise you will alert anti-spam filters. Choose the best moment to spread the information, when your targets are most receptive to the kind of information you are sending. During trade shows and conferences is a good timing, as people get together, talk, and cut deals.
The STALKING
The STALKING
The STALKING is an activity that you will pursue for some time after the SPRAY.
First, you create persistent content on the Internet that points to your detailed employment horror story, and you associate this content with content you find on the Internet that was produced by the culpable company, or by a third party. Search engines will associate the content you create with your opponent's content, and, given some time, your story will come up in queries as frequently as any other content produced by your opponent or by a third party. Whoever searches information about your opponent must have some interest, and your stalking action will be very effective in the future in raising awareness about dysfunctional aspects within the organization. It is important to realize that STALKING will produce a permanent effect on your opponent. Your story will remain associated with its name forever!
Here's how this works: Use search engines to find online content your company. Bookmark and categorize this content. Once you have a good list revisit these sites and leave your comments wherever you can. The comments should be short, and must suggest a big problem with the company. The goal is to channel people to your employment horror story. You must incite internet surfers to go to your information by following a link. Catch people's attention in a few lines. If you cannot write your link, you need to describe the easiest way people can get to your story, and don't forget to leave important keywords that refer to your story. In some cases you must subscribe to some Internet community in order to be able to leave a comment. Some communities ask you for a link to your personal website/blog, you can use the link to your employment horror story in stead. If you do this, there is a good chance that your username associated with the comment you leave will appear as an active link pointing directly to your story. Therefore you only need to tell readers to click on your nickname to get more info if you cannot drop a link in your comment text box. NEVER use your real name for the comment. Use your real name ONLY in your employment horror story, to maintain control over what gets associated with your person. If one day you decide to delete your employment horror story from the Internet your name will also disappear with it, leaving no trace of connection between you and something that went wrong with your company. The comments you leave on different sites will persist though.
Don't victimize yourself in your comments, turn your personal problem into a management problem of the company, which is in fact the case, otherwise there would not be any wrongful termination.
Another tactic is to follow members of the company on networks like LinkedIn, Twitter, Facebook, etc. In most cases the follow function offered by the majority of these networks is totally under your control, i.e. you can decide to follow someone without the permission of this person. When you follow a person you will receive automatic emails every time this person has a registered activity within the network. You don't need to look for content like in the first case, content comes right to your email box. Every time you find appropriate you can go right to the content produced by the person you follow and add your own comments, where you will again point to your horror story. In the case of Twitter, you reTweet adding your link. This can go on for years and it actually becomes quite fun. We all need a punching bag from time to time... Using this tactic you're not only disseminating negative information about the company, but you are effectively blocking the company's ability to engage in networking, you socially handicap the company... which is quite a blow.
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