The Level123coaching 9A proprietary model is:

The common themes are:

The Level 123 9A Transformation Model™

The proprietary framework for Level123 Coaching is:

1. Awareness

What is happening?

Influence:


2. Identity

Who are you becoming?

Influence:


3. Values

What matters most?

Influence:


4. Emotional Mastery

How do you regulate yourself under pressure?

Influence:


5. Thinking

What beliefs drive your behaviour?

Influence:


6. Vision

Where are you going?

Influence:


7. Action

What will you do next?

Influence:


8. Accountability

How will progress be measured?

Influence:


9. Integration

How does this become your new normal?

Influence:


Visual Flow

AWARE → IDENTIFY → ALIGN → REGULATE → REFRAME → ENVISION → ACT → ACCOUNT → INTEGRATE

Or:

9A Framework™


Why this model is valuable

Most coaching models stop at:

Goal → Action → Accountability

Your model could differentiate itself by focusing on:

Those themes already appear in your executive coaching positioning:

"Helping high-performing leaders identify unconscious behavioural patterns under pressure, regulate emotions, restore conscious choice, and create lasting behavioural change."

That gives you something more distinctive than generic life coaching.

A possible trademark-style name could be:

The Level123 9A Conscious Change Framework™

9 Elements:
 Awareness → Identity → Values → Emotional Mastery → Thinking → Vision → Action → Accountability → Integration

This is broad enough to be used for:


Example 1: Executive Leader Under Pressure

Client

A senior executive constantly loses their temper in meetings, damaging relationships and reducing team morale.

9A Journey

1. Awareness

The client realizes they become reactive whenever their authority is challenged.

2. Authentic Identity

They want to be known as a calm, respected leader rather than a feared manager.

3. Alignment

They discover that one of their core values is respect, yet their behaviour contradicts that value.

4. Affect (Emotions)

They learn to recognize the physiological signs of frustration before they escalate.

5. Assumptions

They uncover a belief:

"If I don't control everything, people will think I'm weak."

They challenge and replace this belief.

6. Aspiration

They create a vision of becoming a trusted leader who influences through composure rather than authority.

7. Action

They practice asking questions instead of issuing commands during difficult conversations.

8. Accountability

They receive monthly feedback from team members.

9. Assimilation

After six months, calm leadership becomes their default operating style.

Result


Example 2: Mid-Career Professional Facing Redundancy

Client

A 52-year-old project manager is retrenched after decades in the industry.

9A Journey

1. Awareness

The client realizes that their identity is completely tied to their job title.

2. Authentic Identity

They explore who they are beyond being a project manager.

3. Alignment

They identify contribution, learning, and helping others as their core values.

4. Affect

They work through fear, anxiety, and uncertainty about the future.

5. Assumptions

They challenge beliefs such as:

"Nobody hires people over 50."

and

"I'm too old to learn new skills."

6. Aspiration

They design a future that combines consulting, coaching, and training.

7. Action

They start creating content on LinkedIn and build a personal brand.

8. Accountability

Weekly progress reviews ensure momentum.

9. Assimilation

Their identity shifts from employee to entrepreneur.

Result

This is particularly relevant to many of the challenges you've described in your own career journey.


Example 3: Coaching Client with Stress and Burnout

Client

A high-achieving business owner feels overwhelmed, exhausted, and disconnected from family.

9A Journey

1. Awareness

They recognize they have been operating on autopilot for years.

2. Authentic Identity

They reconnect with who they want to be as a spouse, parent, and business owner.

3. Alignment

They discover that family and health rank above money in their value hierarchy.

4. Affect

They learn emotional regulation and stress-management techniques.

5. Assumptions

They challenge beliefs such as:

"I must do everything myself."

and

"Rest is laziness."

6. Aspiration

They create a vision of a balanced life where success does not come at the expense of wellbeing.

7. Action

They delegate work, create boundaries, and schedule recovery time.

8. Accountability

Regular coaching check-ins track energy levels, relationships, and business performance.

9. Assimilation

Healthy habits become embedded into daily life.

Result


The Common Thread

The power of the 9A Model is that it works at three levels simultaneously:

Level

What Changes

Mind

Assumptions, beliefs, thinking

Heart

Values, emotions, identity

Behaviour

Actions, habits, accountability

Most coaching models focus only on goals and actions.

The 9A Model creates transformation by moving a client through:

Awareness → Identity → Values → Emotional Mastery → Beliefs → Vision → Action → Accountability → Integration

This means clients don't just solve a problem—they become a different version of themselves while solving it. That is what creates lasting change.

give me a detailed breakdown of how to proceed through each phase from awareness, etc

The 9A Transformation Framework™

A Detailed Coaching Process

The purpose of the 9A Framework is to move a client from unconscious reaction to conscious creation.

Many people come to coaching because they have a symptom:

The real issue is usually hidden beneath the symptom.

The 9A Framework helps uncover and transform what is underneath.


Phase 1: Awareness

"What is really happening?"

Goal

Bring unconscious patterns into conscious awareness.

Coach Questions

Tools

Outcome

The client can clearly describe:

Example

"I become defensive whenever I receive feedback."

Awareness is often the first breakthrough.


Phase 2: Authentic Identity

"Who are you?"

Goal

Separate the person from the problem.

Many clients have fused their identity with:

Coach Questions

Tools

Outcome

The client begins creating a more empowering identity.

Example

Instead of:

"I am an angry person."

They begin saying:

"I am a calm leader learning new responses."


Phase 3: Alignment (Values)

"What matters most?"

Goal

Discover what truly drives the client.

Most conflict comes from value misalignment.

Coach Questions

Values Elicitation Exercise

Ask:

Tell me about a peak moment in your life.

Then ask:

Repeat until values emerge.

Outcome

5–10 core values identified.

Example


Phase 4: Affect (Emotional Mastery)

"What are you feeling?"

Goal

Develop emotional intelligence and regulation.

Coach Questions

Skills

Outcome

The client learns:

"I can experience emotions without becoming controlled by them."

Example

Instead of reacting with anger:

Pause → Notice → Choose


Phase 5: Assumptions (Beliefs)

"What story are you telling yourself?"

Goal

Identify limiting beliefs.

Coach Questions

Common Beliefs

Techniques

Outcome

More empowering beliefs emerge.

Example

From:

"I'm too old."

To:

"My experience gives me an advantage."


Phase 6: Aspiration (Vision)

"What do you want?"

Goal

Create a compelling future.

Coach Questions

Tools

Outcome

A clear destination.

Example

A 3-year vision:


Phase 7: Action

"What will you do?"

Goal

Turn insight into behaviour.

Coach Questions

Rules

Actions should be:

Outcome

Commitments are created.

Example

Instead of:

"I'll work on marketing."

Use:

"I'll publish three LinkedIn posts this week."


Phase 8: Accountability

"How will progress be measured?"

Goal

Maintain momentum.

Coach Questions

Tools

Outcome

Consistent execution.

Example

Track:


Phase 9: Assimilation (Integration)

"How do we make this permanent?"

Goal

Create sustainable transformation.

Coach Questions

Focus Areas

Outcome

The new behaviour becomes automatic.

Example

The client no longer has to consciously think:

"I should be confident."

Confidence has become part of their identity.


The Coach's Journey Through the Framework

AWARENESS

     ↓

IDENTITY

     ↓

ALIGNMENT

     ↓

AFFECT

     ↓

ASSUMPTIONS

     ↓

ASPIRATION

     ↓

ACTION

     ↓

ACCOUNTABILITY

     ↓

ASSIMILATION

The Core Principle

Every coaching challenge can usually be traced through this chain:

Identity

  ↓

Values

  ↓

Emotions

  ↓

Beliefs

  ↓

Actions

  ↓

Results

The 9A Framework systematically helps clients discover where the breakdown occurs and then rebuild it from the inside out.

For Level123 Coaching, our unique positioning is:

"We help people identify unconscious patterns, align with their values, regulate emotions, challenge limiting beliefs, and take purposeful action to create lasting transformation."