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Market Share
Market Share
Refers to an organisation's portion of the total value of sale revenue within a specific industry.
Market Concentration: Measures the degree of competition that exists within a market by
calculating the market share of the largest few firms in the industry, i.e. those with market leadership.
Sum of these market shares are known as concentration ratio
Non-Profit Organisations:
Non-Profit Organisations:
Objectives of Social marketing:
To build membership (support) and to connect with new donors
To generate awareness of the NPO's cause
To improve brand recognition of the NPO
To create positive attention to the NPOs operations
To demonstrate the value of the NPO to the local community or society in general.
Marketing Strategies and Changes in Customer Preference
Marketing Strategies and Changes in Customer Preference
How Innovation, Ethical Considerations and Cultural Differences May Influence Marketing Practices and Strategies in an Organisation
How Innovation, Ethical Considerations and Cultural Differences May Influence Marketing Practices and Strategies in an Organisation
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