1.4 Stakeholders
What is a stakeholder?
What is a stakeholder?
A stakeholder is any individual or organisation that is interested or affected by activities of the business.
Internal Stakeholders
o Owners/Shareholders
o Managers
o Employees
External Stakeholders
o Suppliers
o Customers
o Society, Government and Creditors
o Trade Unions
o Pressure groups
Types of Stakeholders
Types of Stakeholders
The Johnson-Scholes Managing Stakeholders Matrix
The Johnson-Scholes Managing Stakeholders Matrix