Fashion Product development

Neapolitan maid x Vina of the Valley

We were to select a brand, help design their new launch, and try to fill the trend gap.

I picked the brand "Vina of the Valley" and designed a Neapolitan ice cream-themed collection, as Neapolitan themes in clothing have been trending, and I feel that Vina of the Valley fits the themes of ice cream cuteness.

My proposed ideas:

For the new collection, I aim to incorporate a Neapolitan color scheme, blending the essence of Larme, Himekaji, and Coquette styles. This collection will feature playful and feminine elements with cookie and fruit motifs, adding a fun, whimsical touch. I plan to introduce a variety of silhouettes and delicate detailing to enhance the overall dressing-up experience, making each piece feel special and thoughtfully designed.