We were tasked to carry on from DIGITAL MARKETING 1.1 and expand on our campaign from there and make a mockup that involved both physical and digital aspects. featuring creative ways to bridge digital commerce, digital marketing and a phygital (physical and digital) store.

I came up with THE VINECADE, Beyond the Vines has always been about more than just products—it’s about the people who wear them, the moments they create, and the experiences that bring them together. THE VINECADE takes this philosophy to the next level by transforming shopping into an adventure.