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Studio project 2
Dolly Dream
Dolly Dream
We were tasked to develop a brand label and design a collection
My brand story: At Dolly Dream, we believe in the power of fearless self-expression. Born from the heart of Japanese gyaru culture, our brand bridges the glamorous allure of Agejo with the bold, edgy confidence of Tsuyome. We create fashion for women who embrace their individuality, revel in their femininity, and aren’t afraid to take center stage.
Tsuyome and Agejo gyaru are both deeply rooted in Japan’s nightlife but embody different aspects of it.
Tsuyome gyaru thrives in Shibuya’s club scene, embracing a bold, rebellious energy with tanned skin, body-hugging outfits, and wild nights out. Their nightlife is all about partying, freedom, and making a statement in loud, attention-grabbing fashion.
Agejo gyaru, on the other hand, is linked to hostess clubs, where charm and elegance define their world. Dressed in glamorous, doll-like outfits, they cultivate an air of luxury and seduction, navigating a high-class nightlife filled with VIP lounges, champagne, and meticulous beauty routines.
While Tsuyome gyaru exudes carefree confidence in the party scene, Agejo gyaru masters the art of sophisticated allure in exclusive nightlife spaces.
liew xin hui glenys _brand deck_compressed.pdf
Fashion product development
Neapolitan maid x Vina of the Valley
Neapolitan maid x Vina of the Valley
We were to select a brand, help design their new launch, and try to fill the trend gap.
I picked the brand "Vina of the Valley" and designed a Neapolitan ice cream-themed collection, as Neapolitan themes in clothing have been trending, and I feel that Vina of the Valley fits the themes of ice cream cuteness.
fashion development.pdf
Personal shoots:
school themed shoot
Chinese hanfu shoot - I love to stay in touch with my heritage so I often touch on Chinese cultural details in my work.
helped a friend out for their editorial shoot
Photography
we were tasked to do a concept shoot of where we want to see ourselves in 10 years, so for my project, I wanted to show that I'm a businesswoman who has her own business that I tend to. I am successful and able to bring myself on shopping sprees and take myself to wherever my heart desires.
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