We were tasked to create a digital marketing campaign, using owned earned paid media to promote the campaign and make a budget to calculate the media cost and return on investment and how to make the campaign effective.
Launching BEYOND CUSTOMS, our new series that allows consumers to be a part of the designing process and make a personalised piece that they can call their ownÂ
Brand deck:
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Notable strategies:
About campaign:
Customization feature on our website:
AR filter features:
Social media strategies:
Infographic:
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