We were tasked to redesign an already existing pop-up and make a mockup of the pop-up using SketchUp.
I picked the Hermesmatic, a laundromat-based pop-up created to rejuvenate Hermès' timeless silk scarves. This interactive experience enables current patrons to revitalize their beloved, well-worn Hermès scarves through a dip-dye washing process. Additionally, it provides the chance to acquire a unique scarf from the vintage dip-dye collection.
and I made it into HERMES HUES, a dip dye workshop to commemorate 80 years of its iconic silk scarves with pop-up that is not only nostalgic but also fun. It’s an art class-themed pop-up with elements of an art room like the iconic stools and sinks, easels, piles and piles of used canvases and drying racks. this pop up allows customers to experience the dip dye activity in an art room- something familiar and simple like an art room that we all have been in at least once in our lives before- some blast to the past with the nostalgic environment or it can help unleash the inner artist that is hidden in all of us. the art room environment also is a way to communicate to the customers that they are in there to make art and the way the scarves are showcased- hung up, pinned on canvases and on drying racks like fresh artworks, the scarves are the pieces of art, that are not only stylish but also to be admired.
Development slides:
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Touchpoints:
Sketch up: