The top PPC agency Nottingham has to offer has proven effective time and time again that pay-per-click advertising is great in driving traffic to websites. But at what cost? Many companies simply dismiss it as a tool they don’t understand, and others still believe that it’s a costly and ineffective model, a sham, because internationally PPC is still the leading keyword and advertising platform.
The fact is, hiring a PPC agency Nottingham can count on provides advertisers with a means to target people while also giving them a generous Promoted Simple Results (a measure of the number of visitors who take any action, usually to retrieve more info on a company or its website, such as visit a direct mail campaign’s website or call a toll-free number). These are passive (as opposed to active) visitors, as when someone takes a desired action, such as visiting a website, they don’t "click the link." Instead, they may click on your PPC ad. When that action is complete, the action is known as an "inbound link," meaning they were directed to your site.
After they take the action described above, that action doesn’t go away. It’ll stay around until they’re done. When they click your link, it’s not just one visitor who’s visited your site. It’s everyone who has visited the site. Therefore, by driving clicks to your site, you have the opportunity to stay connected with everyone who’s visited your site. And, depending on how your website is structured with what you offer, you can guess who may be taking action.
Here’s where hiring a PPC agency Nottingham can trust becomes an effective marketing model in conjunction with other traditional keyword and advertising models. Consider the example of a publisher who has listed an ad for a Free game download on his website. The publisher is most likely to send traffic to his website and tested and found that both clicks and sales always follow the same pattern. Doms have been tested with this model, showing that a search engine only has to deliver visitors to their site. Since clicks take the same circuit (from the advertiser’s ads), the results are the same. Hundreds of visitors may have clicked on the publisher’s links and downloaded the game. That’s all the advertiser’s traffic will see -- the game, it wasn't much to this publisher’s site; the publisher’s site is out there, too. For the publisher, there’s only an upside.
But how do these other websites present potential traffic? There’s another upside. The visitors can be taken to subsequent sites with the ads provided by the top PPC agency Nottingham boasts, which generate clicks. In this way, the publisher’s traffic is going to those sites that are seen on the publisher’s site, and the traffic taking traffic to the publisher’s site then becomes a source of web traffic, too. When that additional value is provided, the advertiser wants to deliver it, and that traffic is delivered as well on the publisher’s site. Think about that concept. Why should anyone ever use PPC in passive website promotion?
So, why even use PPC ads or hire a PPC agency Nottingham has? Is this relevant to your site?
These PPC ads are designed to drive traffic to a publisher’s site, either to sell or generate click click traffic?
A PPC agency Nottingham that businesses depend on can choose an innovative offer that mandates the publisher give that traffic to another advertiser.
This type of traffic takes an action, therefore, is not guaranteed a positive outcome.
There is another option of offering payment to visitors who click on other advertisers’s ads
There is, again, another choice of offering payment to visitors who click on other advertisers’s ads
If your site travels down shuttlecap fields, you may include that link in your push’s, but you may end up with a lower rate of clicks than expected, depending on the extra features you offer
There is the issue of which link do the visitors click to visit your site?
Your efforts to generate immediate income with these PPC ads are going to depend on the continued development of your strategy and the recurring visits to your site, months after they are clicked on.
Reach out to the top PPC agency Nottingham has to offer for the best services and advice in pay-per-click advertising.