Most companies use social media to promote their products and services to a targeted demographic, which in its purest form is great marketing. Social media marketing involves communicating with and targeting your promotional content to your target audience.
While the same old promotional tactics work, online culture and the results found from the top marketing agency Bristol has to offer has taught us that social media marketing is more effective and that it is the way of marketing for the future. This is a given.
If you still believe that there is nothing new and fresh about social media, then you should check Google again next week as you'll discover yet another article explaining in more detail why social media is not only different, it's far more effective and relevant than any marketing method of the past.
So, what are the benefits of using social media marketing to promote your company? The top marketing agency Bristol has to offer gives some of these below:
o Cost savings: Generally, the costs of social media, including SEO (search engine optimisation) and banner advertising, are considerably lower when compared to traditional marketing methods. While social media does not necessarily have an entry cost, businesses do have to spend significantly more time creating content for various platforms so they can keep a customer base engaged.
o Great for customer engagement and brand awareness: As the best marketing agency Bristol has to offer will agree with, customer engagement and brand awareness are the most important benefits of using social media marketing. If you or your company is constantly in contact with existing and potential customers, you will be able to achieve a much wider reach as well as a greater engagement with your brand. This will help generate higher conversion rates and inquiries. Social networking allows people to get to know your brand and its products and services. These platforms can be an 'anticipation-place', as much as Google is, when your customers are happy there is behind a paid advert.
o Large consumer base: As any marketing agency Bristol can count on will know, social media is a large platform. It's noted that Facebook has more than 100 billion users with 45% of active users logging in every day. Twitter is now also catching up with 500 million users and nearly 20 million new active users log in every day. There is no surprise that social media can greatly affect a product or service's online profile, so it’s key that you tap into that power with your marketing.
o Resonate with your target audience: You can engage your audience by communicating with customers directly, making posts that encourage conversation or a response like a quiz, target messages to a specific group, and so on. The best marketing agency Bristol boasts finds social media to be great for connecting with the audience and bolstering your brand’s image.
o Use measurement tools: If you pay to submit your content and join social networks, then you need to know how your campaign is carrying on. Social media platforms can help you measure the successful result of your strategy with handy analytics, as well as assist you in measuring your return on investment, traffic levels, and connecting up with old customers. You can find out the duration of time spent on your content and on site, your customers interactions, and downloads in a designated area of your site, which are all impressive metrics to use your social network for. If you have hired a marketing agency Bristol businesses depend on to set up your social marketing, they can help set up analytics and give you an insight into what to expect and your performance.
Social media platforms can be a powerful part of your marketing strategy. When all is said and done social media marketing is still relatively new on one hand, but it’s quickly becoming the de facto marketing strategy when it comes to expanding your reach as a business and attracting more people. If you’re looking to start using social media marketing, reach out to the top social media marketing agency Bristol has to offer for advice and setup.