In Shopify website design - heck, in web design in general - UX design is a mindset. From a very basic perspective, when someone sits down to use a website UX is a measure of how easy it is to do things. A website with good UX will make it easy to do things. A website with bad UX won’t. Today we’re going to look at how to create good UX, and some of the best practices that you should employ to ensure that you do so.
What is UX design?
This design is focused on the people who are using the computer first and foremost. It is focused on making the website work in such a way that people can navigate around it easily and do everything they might conceivably need to do as a client with the minimum of fuss. Your website needs to be usable and enjoyable. Your Shopify website designer should understand that people come to websites for a purpose, and that it's important to give them the best experience as they try to fulfil that purpose. This means that the website needs to be quick and easy to navigate.
When is UX quality ‘established’?
Any good Shopify website designer should understand that the seeds for a good UX are often planted early on, when the concept for the site’s pages and the overarching structure of the website as a whole are defined. If the pages and the site are laid out logically, and without undue complexity then you’re on the right track to delivering good UX. If they are overly-busy or don’t link together in a logical manner then it is going to be harder to deliver good UX.
How can a Shopify website designer make a website and its content easy to use:
People want websites that are easy to use. This means that when they want to reach a goal such as making a purchase, they don't have to go into many details. It should be straightforward and they should find no difficulty in using the service.
The concept of conversion:
You should keep in mind that online word can quickly spread about your products and services. If this word is positive then you’ll get more customers and repeat customers, and your business will grow. This can all depend on your website and how easily it is navigated and its content.
You should make sure that your website is easy to use for human visitors and search engine friendly too. If you can make this happen then you should be able to both make your site more visible, and create more happy visitors (and hopefully customers too). What do you and your Shopify website designer need to do to make your site and your store friendly to both search engines and users though? We’ll cover that next…
Make sure that your site is search engine friendly:
You should never ignore the search engines - any good Shopify website designer should confirm this, as they’ll know that they are vital to the success of your business. The way you make your site and store more appealing to search engines is with good quality Search Engine Optimisation, or ‘SEO’.
SEO is all about getting quality traffic, and while you can design your site in a way that it is search engine friendly - you can also get both free and paid SEO services that will carry out (or enable you to carry out) optimisation work on sites and pages that have already been created by your Shopify website designer. When done right, all of these approaches can help your website to get visits from search engines.
Just as it is essential that you choose a quality Shopify website designer, it’s also important that you have your SEO work done by a reputable provider - and we’ll cover that next.
Hire the right SEO company:
As a result - and again, just like when choosing your Shopify website designer - you should know that when you hire an SEO company, it is very important that you do some research first. You should see to it that the people doing your SEO work hail from a well-known SEO company. A company that delivers quality SEO services will surely have built something of a good reputation in the industry, but don’t be guided by reputation alone. You need to know that the agency has a good track record and has been of help to many organisations before - and you need to see some kind of evidence of their work succeeding.