Social media is an invaluable tool when it comes to marketing your business and products, and is a key component when it comes to getting your business known today. When it comes to using social media for marketing for the first time, finding a social media agency in Manchester that has expertise in this area is a good choice if you’re looking to expand the reach of your business.
What Engagement Means
It’s a good idea to start with explaining what engagement means. When a person uploads a picture, makes a post, or comments on someone else’s post, they will be triggering some form of engagement. The person's online engagement with that social network could also be a resolution to a problem, or a thought-provoking discussion. Any action can be seen as engagement. As the top social media agency in Manchester knows, different social media platforms can have differing forms of engagement depending on the features provided. All of these forms of online engagement will result in the same desired outcome; greater awareness of the brand being promoted or enhanced.
Choosing Which Engagement Form You Want Your Audience To Engage In
When it comes to engaging your audience, there are 3 options available to you. These options are as follows:
Regularly posting content on your business’s social media account
Encouraging participation by posting competitions, quizzes, Q&As, etc.
Directly communicating to the audience
Most social media platforms offer more than one option. Most people think this means the platform has too many options and slopes away from it; however, it is more about the algorithm than the amount of available options. As the top social media agency in Manchester recommends, you shouldn't necessarily make your company fit into 1 of multiple options and platforms per se; you should, however, find the one that best fits you.
Online Brand Engagement
Now that you know more about the various options available to you, it is important to understand how this translates to a search engine optimization strategy. The top social media agency in Manchester finds that creating a strategy works best when you know what type of engagement you’re looking for. Engagement is often viewed as a means of measuring how engaged your audience is with your brand in general, but there are several things you can do with it to help measure what you are achieving. Think of an 'engagement' metric that you want to take into consideration when you're optimising your online presence in the search engines. Include as much consideration as possible for ways your audience is engaging with your products or services. The top social media agency in Manchester can help businesses with creating a search engine optimization and drafting a marketing strategy.
Social media metrics and Google Analytics
Social media platforms provide analytical tools that allow businesses and content creators to see how users engage with their content and give you the information that's most valuable to you, such as likes, comments, and shares, as well as additional details such as the average demographic of the audience and the locations where your content is seen. The top social media agency in Manchester understands that different social media platforms measure engagement differently based on the algorithms used and as explained earlier the types of engagement on that particular platform.
Outside of the social media platforms, you can also measure analytics for links that have been posted on social media. You can perform just about any search query that you may type into Google Analytics and I guarantee that it will give you an abundance of extremely valuable information regarding all the visitors you’ve once had. This combines active browsers, unique visitors, page views, average time on the site by browser, bounce rate, return rate and more too!
In conclusion, social media is key for successful marketing, and each of these forms of online engagement are useful for a variety of online marketing initiatives; generally, the top social media agency in Manchester finds that the more specific the engagement that you are going for, the better your engagement strategy is and the higher you will rank on the search engines.