In this blog, an elite online marketing agency London trusts explain the importance of UI to your online business success. You see, these days it is very important for a business to realise that 95% of users that go online and visit a website through a browser actively want a hassle-free experience. In this way of thinking, designing a website and even optimising it for all web browsers is a must. However, this same online marketing agency London trusts know that even this is still not enough. Websites do not just have to look good on any browser; instead, they have to look good in all the different browsers.
Some people out there will teach that the more code there is on a website the more visually appealing it is, but our online marketing agency London trusts know that as true as this might be, it’s not everything that you need to take into account. It may indeed be that more code makes your site better looking, but it will also be slower to load and slower for users to use - two other key things that users won’t like.
According to this view, people tend to take a short cut. If a website will look great in one browser, it might not seem to do that well in the other browsers because they are different. This is applicable, for example, for image files, where they are on a case by case basis different. For this reason, it is important to know which browsers people tend to use. If you just expect your website to do well in any browser, you will hardly see the results you are looking for.
Usability
A reputable online marketing agency London trusts knows that when it comes to user interface, the main concern is usability. If people have a bad experience on your website, they are likely to go back off your website and potentially go somewhere else.
The development of UI has two key aspects:
* The look and feel of using the user interface.
* The features and functions that the user interface provides.
Below are six key elements of a user interface that have to work well together:
Appearance
The basic principle is to use basic colours, fonts and various visual elements. The content that is displayed on a website should be easy to see and read. For example, you shouldn’t use colour combinations that can make text difficult to see or cause strain on the eyes. The best online marketing agency London has to offer understands that websites with clearly visible content performs better than websites that have content that is difficult to read.
Domain familiarity
Visitors will easily know sites that are familiar to them. However, as our online marketing agency London trusts understands, it is very important that these websites have their own structure and focus, and that their content is well organised and well arranged so that the user is able to find information easily. For example, a potential customer should be able to easily find featured products or search from the front page of an online store. When they go onto pages for categories or products, there should be a consistent format between pages of the same type.
Navigation and links
Any good online marketing agency London businesses can depend on knows that having a navigation bar or menu is very important for the basic usability of a website, and that people should know how to use it. For example, imagine that you have a website where people can order but the buy button does not work. In that case, the user will just have to go to a different site, when there should have been no need to.
Long blocks of text
In order to ensure that people do not get frustrated by reading large blocks of text on a web page, webmasters have put some extra value by offering them a new page. For example, pages that offer reviews on books or articles will have front and back navigation buttons. On the other hand, a site about home improvements will allow users to make a quick search on the topic, then edit and collaborate.
Snap to language / Localisation
The need for fonts to be displayed in the local language is important for services that are provided across multiple countries. For instance, search engines offer the option to suggest a search based on language. One important advantage of this feature is that the same user is using different browsers.
Using associated words
An online marketing agency London organisations can trust understands that driving the right kind of traffic to the site is also important. If the user comes to the website looking for something in particular and finds that the website doesn’t offer anything related to that, they will not hang around. The content provided should also match the target audience for your website or store.
In the end, whether or not the designer of a website knows about the capabilities of the web browsers, and how to look at the site from a user's point of view, is not important. What is important is that the designer understands how people (who might be searching for one thing and then another) will want to find things, and how to make things easy to use. Contact the best online marketing agency London has to offer today!