There are essentially two kinds of SEO services that an SEO UK company can perform on your website: on-page SEO and off-page SEO.
On-page SEO involves changing your website to improve your search engine ranking - your chosen SEO UK company will perform these changes on your website. This is considered to be the "normal" way of optimising your site and improving your online visibility. Examples of various on-page SEO services include:
• Keyword optimisation: the activity of integrating keywords into your page so they appear within your title, description and images is something that your chosen SEO UK company should definitely be doing. These keywords can be included in many different places throughout your page, but in particular keywords should be included in your page's description, SEO title and content. This would be the type of SEO that an SEO UK company will practice most often.
• Optimising content: Along with keyword optimisation, an SEO company can also help with optimising your websites content in general, such as the design of your website, restructuring the website to be more SEO and user friendly, creating a title that attracts attention, etc. An SEO UK company knows that making a website clear to navigate and quick to load is something that search engines look for, and that standout titles are what attracts potential visitors to want to go onto your site over everybody else.
• Viral keywords: they are unusual but a good SEO UK company will know that they can be used as part of effective search engine ranking strategies. These may, for example, be used in a glossary of terms, or a ‘blacklist’ of words with negative connotations, classifying them to be used with care. Again, if they are dropped in a title description, they should also be productive but beware as in some cases a search engine crawler bot will be unable to tell what the page is about, if your keywords are used incorrectly.
Off-page SEO involves activities that are done outside of your website to improve your ranking - which is to say, writing and placing of interactive content in your blog, newsletter, social media, and plenty more besides.
As an example, a blog is a good way to improve your off-page SEO. Below are some points to consider:
• Make sure you have a blog of your own on your personal site or blog platforms and that your blog is regularly updated with new posts uploaded by you.
• Use your blog to draw traffic to your professional site. Create links to your website and make it a part of your monthly/yearly agenda to update your blog on a regular basis.
• Make sure you have unique content and content that visitors will find interesting or useful. If you have a free blog or a social media account, you should try to publish at least a couple of posts a week, with some variety.
• Check and make sure you don't repeat a lot of work. This means you should experiment and vary your approaches.
• Think of your blog as a medium to publish your articles, not as a conveyance.
• Think of your blog as a place for comments. That's right, really. Leave your comments on your blog like news comment, we're live in the real world, gators!
• Besides your comments, you can also link to your blog to post comments to an extent.
Don't think that blogging is not worth it. If you want a really good blog but don’t know where to start, consider outsourcing it to an SEO UK company. There are several web service providers that can do the job for you, relatively inexpensively.
Another point about off-page SEO is, while it is something that you can influence by making use of SEO techniques, off-page SEO will also happen naturally once customers start talking about your company and services on social media, review sites and forums.