"People think that a website has to look pretty" - A UX expert from the top digital creative agency York has to offer spotlights this common misconception. A beautiful design does not necessarily translate to a user-friendly website. It is rather connections with the content and the way that said content is presented that make a website work. A trustworthy digital creative agency York businesses can depend on will know that solid content and abstract designs is what attracts users to your website, while poor content and complicated or inconsistent designs tend to put off the website's users. Besides content and designs, it’s also important for the website to be accessible to a wide variety of people as anybody will be able to find it online.
Common web design mistakes
There are several mistakes that businesses often run into when it comes to creating their own website. The best digital creative agency York has to offer will go into detail on some of these mistakes below.
Mistake 1 - Poor writing and formatting
One of the most basic of the mistakes is having poor writing and formatting throughout your website. The top digital creative agency York has to offer knows that when it comes to creating a professional website, you need to make sure that the content is correctly spelled and formatted. For example, text shouldn’t blend in with the background and headings should be consistent throughout the text.
Mistake 2 - Bad website structure
The website should have a clear structure such as with the page layout, website links, site map, etc. The top digital creative agency York can depend on find that having a consistent page layout for similar pages like product pages, having a link structure like “store.com/category/productid”, and having a sitemap that shows each of the different pages on the website both helps with users navigating through the page, and also search engines being able to identify how the website is laid out.
Mistake 3 - Obtaining professional software visual development licence (Photoshop, Adobe etc.)
It is important to obtain proper licences for various software that you plan to use when it comes to creating assets and content for your website so you do not have to worry about it. You may need to licence Windows operating systems, Mac OS X, Adobe and other software. But it is always better to be aware of the licence's prerequisite before you install that specific software and then worry about it after the fact.
Mistake 4 - Neglecting to test your website
Test your website for usability and stability. The best digital creative agency York has to offer knows that It is always better to test your website in case it crashes or experiences errors. You should check your website with respect to crashing, especially if you are using the internet on a day to day basis. Navigate your website and test its responsiveness first before making any assumptions. This may possibly save you from wasting money on repairing the site.
Mistake 5 - Using ugly images
Having hideous images on your website is likely to be a big turn off. It is highly recommended to use really great images that match your website's theme. If you just created an attractive image, you can save it and then use web graphics software like Photoshop to edit it and convert your image to different formats if needed. This method is great because you can use the same image on your website, without the need to change its format.
Mistake 6 - Having a website that is too complicated
This means having to hire a professional web developer from the top digital creative agency York firms can trust to create your website. The professional web developer can help create a streamlined website for you.
If you don't have the budget to turn your website into a PSD, the only option you have is to create your own PSD template, which can be created for anywhere between less than £100 to a couple of hundred pounds depending on the sophistication of the PSD template you are using. This option will make your website more competitive and make it easier to rank for your keywords.